Standing
out among the thicket of organisations in New Zealand and
around the world sharing the same name will need work. Try
Googling the word Spark to understand the size of the
challenge.
The statement also says Gen-i will now be known as
Spark Digital, that's an improvement on the
earlier Spark Digital Solutions which would have
looked old fashioned a decade
ago.
Bill Bennett publishes technology news and features that are directly relevant to New Zealand readers.
Covering enterprise and small business computing, start-ups, listed companies, the technology channel and devices. Bennett's main focus is on New Zealand innovation.
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