Book Reviews | Gordon Campbell | News Flashes | Scoop Features | Scoop Video | Strange & Bizarre | Search


Top 5 Scoop Press Releases for the month of July 2014

Top 5 Scoop Press Releases for the month of July 2014

From Scoop Insights

The most read press release on Scoop over July was ‘Stan Walker Sings Te Reo for Maori Language Week’. This release was published on Friday the 18th of July just a few days before Maori Language week began.

Walker’s new song ‘Aotearoa’ was launched at the opening ceremony on the Monday with high interest in this release from then on throughout the week. The release gained the most reads in the 5 days until Friday during Maori Language week, since then strong interest continued till the end of the month.

The average time on the page for this release was 4 minutes 59 seconds showing not only a high level of interest but also a high level of engagement.

A high percentage of the audience reading this release was attributable to Google organic search. At the time of writing, the release also had 43 likes on facebook. It is likely that this social sharing is one of the many signals Google used to determine the relevance of this news for searchers.

Based on the level of engagement it is clear readers found what they were looking for on Scoop.

During the month of July 2014 Scoop published a total of 3,829 press releases.

The following five press releases were the most read press releases (by NZ page view numbers) according to Google Analytics on Scoop for the month of July 2014.

1. Stan Walker Sings Te Reo for Maori Language Week

New Zealand’s favourite singer, Stan Walker, is to release his next song ‘Aotearoa’ in Te Reo Māori to celebrate Māori Language Week (July 21-27). And some of the proceeds of the song will go towards the Raukatauri Music Therapy Centre.

2. Appeal Court corrects Judge Cunningham’s multiple ‘errors'

The Sensible Sentencing Trust has today expressed its relief that the ridiculously lenient sentence of home detention handed down for a violent robbery by Darren Fidow has been quashed and replaced with a term of imprisonment.

3. Kiwi icons team-up to create limited edition special treat

Whittaker’s and Griffin’s, two iconic New Zealand treat specialists, have teamed-up to create the limited edition, quintessentially Kiwi, Whittaker’s Hundreds and Thousands 250g block.

4. Hope and filmmaking in remote corner of NZ

A screen shot from the documentary Gloriavale shows life in the reclusive West Coast community.

5. Road closures and driving advice for Northland

Northland Police advise that surface flooding has blocked a number of major roads in the North.


Scoop Insights From Scoop Independent News : Scoop Insights is an occasional series of articles and items published by the Scoop team which shed light on the business engine that drives Scoop Independent News. It is a online newslettter targeted at professional communicators and clients of the Scoop suite of communication products. You can subscribe to receive Scoop Insights as they are published by email via Scoop Newsagent on the Scoop Insights Infopage.

© Scoop Media

Top Scoops Headlines


Werewolf: ‘Disruption’ Is For Losers

Disruption – anarchic, dynamic, table-tipping, mould-breaking, consensus-shattering disruption – has become part of every corporate bout of auto-hype to the faddish point where the term has lost any useful meaning it might once have had. More>>


Werewolf: Coney Island (And The Trumps), Baby

Like much of that part of the coast, and given the storm surges of Hurricane Sandy, Coney Island should be occupied only by clumps of grass and seabirds. Instead there are 60,000 people in multi-storey apartment buildings living among the faded remnants of a once-spectacular fantasyland.. More>>


Gordon Campbell:
On Corbyn, Trump And Outsider Politics

Jeremy Corbyn elevated to the leadership of Britain’s Labour Party! Donald Trump and Bernie Sanders on the rise in the US… On both sides of the Atlantic, these are dark days for the political Establishment. More>>


Operation Chrysalis: A New Beginning For Scoop

On December 19th 2014 the Scoop Team set out on a project called "Operation Chrysalis". We decided to turn Scoop's 16 year old online news publishing business into a new kind of news business, one connected directly to its readers, owned by a not-for-profit and based on a new business model. More>>


Keith Rankin: The Economy - What's It For?

I re-watched the Q+A 'immigration debate' screenedon 23 August. In light of recent events, the discussion already seems very dated. The underlying assumptions were that the economy is a system in which production growth is pretty much the sole objective, and that migration policy must serve this end of output maximisation... More>>

Until Dawn: Pick Your Own Horrible Adventure

Suppermassive Games’ Until Dawn sees a group of dumb sexy teenagers take a trip to a spooky mansion atop a mountain. It is, obviously, a horror game. However, the game is so ridiculous it turns out to be more of a comedy. Until Dawn begins with ... More>>

Get More From Scoop

Top Scoops
Search Scoop  
Powered by Vodafone
NZ independent news