Book Reviews | Gordon Campbell | News Flashes | Scoop Features | Scoop Video | Strange & Bizarre | Search

 


Top 5 Scoop Press Releases for the month of July 2014

Top 5 Scoop Press Releases for the month of July 2014

From Scoop Insights

The most read press release on Scoop over July was ‘Stan Walker Sings Te Reo for Maori Language Week’. This release was published on Friday the 18th of July just a few days before Maori Language week began.

Walker’s new song ‘Aotearoa’ was launched at the opening ceremony on the Monday with high interest in this release from then on throughout the week. The release gained the most reads in the 5 days until Friday during Maori Language week, since then strong interest continued till the end of the month.

The average time on the page for this release was 4 minutes 59 seconds showing not only a high level of interest but also a high level of engagement.

A high percentage of the audience reading this release was attributable to Google organic search. At the time of writing, the release also had 43 likes on facebook. It is likely that this social sharing is one of the many signals Google used to determine the relevance of this news for searchers.

Based on the level of engagement it is clear readers found what they were looking for on Scoop.

During the month of July 2014 Scoop published a total of 3,829 press releases.

The following five press releases were the most read press releases (by NZ page view numbers) according to Google Analytics on Scoop for the month of July 2014.

1. Stan Walker Sings Te Reo for Maori Language Week

New Zealand’s favourite singer, Stan Walker, is to release his next song ‘Aotearoa’ in Te Reo Māori to celebrate Māori Language Week (July 21-27). And some of the proceeds of the song will go towards the Raukatauri Music Therapy Centre.

2. Appeal Court corrects Judge Cunningham’s multiple ‘errors'

The Sensible Sentencing Trust has today expressed its relief that the ridiculously lenient sentence of home detention handed down for a violent robbery by Darren Fidow has been quashed and replaced with a term of imprisonment.

3. Kiwi icons team-up to create limited edition special treat

Whittaker’s and Griffin’s, two iconic New Zealand treat specialists, have teamed-up to create the limited edition, quintessentially Kiwi, Whittaker’s Hundreds and Thousands 250g block.

4. Hope and filmmaking in remote corner of NZ

A screen shot from the documentary Gloriavale shows life in the reclusive West Coast community.

5. Road closures and driving advice for Northland

Northland Police advise that surface flooding has blocked a number of major roads in the North.

***

Scoop Insights From Scoop Independent News : Scoop Insights is an occasional series of articles and items published by the Scoop team which shed light on the business engine that drives Scoop Independent News. It is a online newslettter targeted at professional communicators and clients of the Scoop suite of communication products. You can subscribe to receive Scoop Insights as they are published by email via Scoop Newsagent on the Scoop Insights Infopage.


© Scoop Media

 
 
 
 
 
Top Scoops Headlines

 

Werewolf: Journalism, History And Forgetting

Compare that [the saturation coverage of WWI] not just with the thinly reported anniversaries last year of key battles in the New Zealand Wars, but with the coverage of the very consequential present-day efforts to remedy the damage those wars wrought, and the picture is pretty dismal. More>>

ALSO:

Werewolf: Climate Of Fear

New Zealand, promoting itself as an efficient producer, has been operating as a factory farm for overseas markets with increasing intensity ever since the introduction of refrigerated shipping in 1882. The costs to native forests and to bio-diversity have been outlandish. The discussion of impacts has been minimal... More>>

ALSO:

Greek Riddles: Gordon Campbell On The Recent Smackdown Over Greece

There had been a fortnight of fevered buildup. Yet here we are in the aftermath of the February 28 showdown between the new Syriza government in Greece and the European Union “troika” and… no-one seems entirely sure what happened. Did the asteroid miss Earth? More>>

ALSO:

Keith Rankin: Contribution Through Innovation

The economic contribution of businesses and people is often quite unrelated to their taxable incomes. EHome, as a relatively new company, may have never earned any taxable income. Its successors almost certainly will earn income and pay tax. Yet it was eHome itself who made the biggest contribution by starting the venture in the first place. More>>

ALSO:

A Public Conversation: Reinventing News As A Public Right

Alastair Thompson: Oh how the mighty have fallen. Once journalism was possibly a noble profession, though that is certainly now, to quote our Prime Minister, a 'contestable' notion. It certainly seemed at least a little noble when I joined the ranks of reporters in 1989 . But ... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
Top Scoops
Search Scoop  
 
 
Powered by Vodafone
NZ independent news