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Confident Consumers Sway To National

Since the end of 2013 voters who expressed great consumer confidence moved to support National even though the overall number of those who described themselves as “very confident” fell.

Roy Morgan polling information analysed by data company Qrious shows from the end of 2013 through the beginning of 2014 a rapid divergence amongst Labour and National supporters who described themselves as “very confident.

The percentage of those who described themselves as “very confident” moved to support National away from Labour and minor parties.

Meanwhile those supporting Labour who described themselves as ‘”very confident” fell, while their share of those who felt confident or unconfident increased.

This could indicate National’s support base is being held up by those continue to do well economically, with Labour and minor parties making gains amongst those who felt they were doing less well.

During the period surveyed about 45% of people felt unconfident and the rest were confident or very confident. However the number of people feeling very confident dropped from the end of 2013.

Qrious analysed this data covering the period of December 2011 to April 2014 to get some insights into the thinking of enrolled voters.

About Roy Morgan Research -
Roy Morgan Research is Australia’s best known and longest established market research company, with an unparalleled reputation for reliable, accurate, meaningful, revealing market research. Proudly independent, the Company now operates globally with offices in New Zealand, USA, UK, Indonesia and throughout Australia. See more here:
About Qrious -
Information. Insight. Action. We are entering a new, more connected digital age, where innovation can flourish. Qrious is here to provide the platform and the capability to support this phenomenon, through better use of information to provide insights that are actionable.

Election Data Consortium

The two companies are working together as part of the Election Data Consortium to gain greater insights into what is driving the 2014 election. Link

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