Scoop has an Ethical Paywall
Duck Duck Go undercooked in New Zealand
Duck Duck Go is a welcome alternative to Google's nosy intrusive search engines.
It doesn't spy on you. It doesn't track your searches. Nor does it collect your IP address when you search. There's no log-in.
Contrast this with Google, a company that made US$66 billion last year from tracking behaviour and serving users up to the highest bidder.
No government agency is ever going to subpoena your Duck Duck Go history, because there isn't one. There's no personal trail for online criminals to mine.
Google may seem harmless. It may not do much damage. But the premise behind its business model is, at best, unsettling. You are the product. Your thoughts, desires and needs are packaged and sold.
The justification for this is that Google is doing you a favour, it serves up relevant ads for things its algorithms believes you'll want to buy. Nonsense. In years of googling I've never seen a useful advertisement. I've never been delighted by a paid suggestion unless the advertiser's site was the one I was looking for anyway.
There's nothing malign about Duck Duck Go. Yes, it serves up ads based on keywords used in your searches, but that's all. It turns out being a nicer, kinder search engine is a viable business model.
You can choose Duck Duck Go as your default search engine in some browsers.
For I while I had Safari on my Mac and iOS devices set up with Duck Duck Go. It works well for many searches, but in the end I had to return to Google.
That's because Duck Duck Go has poor coverage of New Zealand websites. Too often I couldn't find the local information I needed, where Google finds it straight away.
That will change over time if Duck Duck Go has the resources to crawl New Zealand web sites.
Take this site: billbennett.co.nz. At the last count Google has indexed 2540 pages. I can't tell you how many pages Duck Duck Go has indexed - if you know how to find this information please share - but recent pages are not there.
Meanwhile, Google's indexing is bang up to date. For now I'll have to stick with Google, but I make a point of watching Duck Duck Go, one of these days it'll be my first choice for search.
Bill Bennett
New Zealand technology news
Bill Bennett publishes technology news and features that are directly relevant to New Zealand readers.
Covering enterprise and small business computing, start-ups, listed companies, the technology channel and devices. Bennett's main focus is on New Zealand innovation.
Bill Bennett stories are republished on Geekzone and Scoop.
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