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Schibsted News Group Proposes a Global Media Alliance To Take On Google & Facebook

Schibsted News Group Proposes a Global Media Alliance

Reinventing News Publishing: Schibsted News Group Proposes a Global Media Alliance with a Novel "1:1 Journalism" Model

When one of the most financially successful news companies on the planet proposes a radical solution to the "News Crisis" it's worth taking a deep dive inside. @ScoopTrust's Alastair Thompson discusses the first 8 of @TiniusTrust's 13 #FutureOfNews essays, dubbing them the #TiniusPapers.

The global "News Crisis" is deepening, and the need for new solutions to fund public interest journalism is being felt acutely all around the world. In this twitstory Scoop's former editor takes a look inside a fascinating new development in the #FutureOfNews innovation race.

Schibsted Media Group, Sweden and Norway's largest news group has embarked on a project to build a global alliance to build a global content and advertising data platform to enable news publishers to compete with Facebook and Google. Schibsted's move maybe a long shot but they reckon its better than surrendering to a Facebook & Google takeover.

Here in NZ, faced with the same headwinds in the advertising space Scoop.co.nz had the choice of giving up, closing the door and saying the cost of innovation and was too high. Instead at the end of 2015 we launched Operation Chrysalis to rebuild Scoop's revenue engine and legal structure. With public assistance via Pledgeme we launched a new business model in May and June 2015, and in September the butterfly emerged from its cocoon as the Scoop Foundation for Public Interest Journalism

- Alastair Thompson, 500 Words, 6th June 2016

ENDS

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