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‘Ads for Good’ winners announced

Scoop’s Opening the Election campaign announces the ‘Ads for Good’ winners

Scoop today announces the results of our ads for good. There are six campaigns that have been voted winners of our Ads for Good based on votes received by Scoop’s supporters from our Opening the Election fundraising.

Ads for Good is one of the first parts of Scoop’s Opening the Election initiative. We are pleased to announce these six big winners whose campaigns will be able to build their profile through Scoop in the lead up to the election.

In total there were 15 entrants and the final votes cast resulted in 6 leading campaigns as follows:

Rank Campaign / Organisation

1st Basic Income New Zealand / Basic income NZ - awarded 600,000 Ads for Good.

For a basic income to ensure every New Zealander has the income they need to live in safety and to lead a prosperous life.

2nd Double The Quota / Doing our bit - awarded 300,000 Ads for Good.

Doing Our Bit started the campaign to double NZs refugee quota to 1500 places and the associated funding. We're challenging the country to make that happen at this election, after having achieved a small, scheduled increase to the quota last year - the first time it has grown since 1987.

3rd equal Eat My Lunch / Eat my lunch - awarded 225,000 Ads for Good.

We are a social enterprise business tackling child poverty through school lunches.

3rd equal Lifeline / Lifeline - awarded 225,000 Ads for Good.

Lifeline exists to prevent suicide in New Zealand by providing support to people in crisis. The Lifeline 24/7 helpline responds to calls from individuals dealing with a range of issues causing them distress. Sadly, New Zealand’s suicide rate is increasing and last year 579 people took their own lives. This is the highest ever recorded. We know that seeking help from professionals when in distress can prevent suicide and we want to make more people aware of our services and promote help seeking behaviour.

5th Stop the Sanctions / Auckland Action Against Poverty - awarded 150,000 Ads for Good.

We are calling on Government to Stop the Sanctions on sole mothers and their children by removing sections 176,177 and 178 from the Social Security Legislation Rewrite Bill (currently section 70A). This sanction forces sole mother to pay $22-$28 per child, per week if that child's father is not named on the birth certificate. This sanction places families who are already struggling into further economic hardship. Currently there are approximately 17,000 children in Aotearoa New Zealand for which this sanction is imposed. Of the 13,616 parents, 13,298 are women, and only 318 are men. 52.8% are Māori. This policy severely disproportionately affects women and Māori.

6th The Kiwi Bottle Drive / New Zealand Product Stewardship Council - awarded 100,000 Ads for Good.

The New Zealand Product Stewardship Council is launching "The Kiwi Bottle Drive", to re-introduce a Cash for Containers scheme (aka a bottle deposit scheme) that will reduce litter by 65%, keep plastic out of the oceans, create around 2,700 jobs and provide cash for our kids and communities.

Every year in New Zealand, we waste the equivalent of 700 Jumbo Jets full of beverage containers, causing irreparable damage to ecosystems and squandering natural resources. A Cash for Containers scheme is common cents. Why don't we have it already!


We will also be awarding 50,000 ads to each of the following campaigns:

Access Matters

Access Matters is a group of Disabled People’s Organisations, Disability Service Providers and disability advocacy organisations. We want all New Zealanders to work together to strive to create a fully accessible New Zealand,

Arts Access Aotearoa
Arts Access Aotearoa works with others to increase access to the arts and creativity for everyone in New Zealand,

Big Sleepout
The Lifewise Big Sleepout gives an insight into what it means to sleep rough while raising critical funds to tackle homelessness.

Campaign against the Weapons Expo
Peace Action Wellington are going to be campaigning against the Weapons Expo once again in 2017.

Dementia Auckland
Dementia Auckland - With dementia set to triple by 2050, the need for quality care and support becomes even more important. We need your help to support your fellow Kiwis to live well with dementia

Mindfulness for change

Mindfulness for Change is a prototype community integrating embodied mindfulness practice with powerful vehicles of change to make a bigger impact than any of us could make alone.

Peace Movement Aotearoa

Peace Movement Aotearoa (PMA) is the national networking peace organisation in Aotearoa New Zealand, for anyone who is interested in peace, social justice and human rights.

Treat Her Right

The New Zealand Council of Trade Unions is building an online community of people who care about equal pay and saying it’s time to pay the sisters the same as the misters

Wellington Glean Report
The Wellington Glean Report is a form of social democracy, alerting over 1000 subscribers in the Wellington region to science and knowledge events.


In total Scoop has committed to deliver 2,000,000 Ads for Good in the lead up to the election.

We thank our applicants and our pledgers, who voted for the campaigns taking part in ‘Ads for Good’ we are delighted to be able to offer this opportunity to organisation’s working for the good in Aotearoa / New Zealand. By helping you to raise your campaign’s profile as part of Scoop’s Open the Election work we are ensuring that matters of importance to New Zealanders are front of mind in the election campaign.

The placement of advertisements will be determined in conversation with the organisations and will take place between Monday 15 May and the election date of 23 September.


© Scoop Media

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