Top Scoops

Book Reviews | Gordon Campbell | Scoop News | Wellington Scoop | Community Scoop | Search


Cheaper Sky rates 'not enough' to turn tide

Sky Television's halved its cheapest plans in a bid to lure back customers, but industry commentators say the move may not be enough.

Photo: 123RF

Sky announced yesterday it would be lowering the prices of its entry-level plans, following a loss of 37,000 customers in the second half of last year.

Despite customer losses, cost-cutting at the pay television operator led them to record a net profit of $66.7 million for the six months ended December, up from last year's $59.5m.

Technology commentator Peter Griffin told Morning Report the only industry losing as many subscribers was newspapers. He said Sky has blown an opportunity to create goodwill with customers who are already on the fence about getting rid of the service.

"Its three or four channels away from being a good product. The only ones winning are sports lovers who can get the service for $25 less now."

"It hasn't got a killer app ... it's really exposed"- Peter Griffin duration 4:05

from Morning Report

Click a link to play audio (or right-click to download) in either
MP3 format.

Mr Griffin said the new price is not an attractive offer when consumers have access to freeview and can subscribe to Netflix for around $15 a month.

"It's not enough to stem the tide of people leaving Sky. The only thing keeping people on Sky is sports and inertia," he said.

"In the face of Netflix and Amazon, it's really exposed."

Mr Griffin said Sky had some good initiatives such as the sport Fan Pass service, but did a disservice to fans by raising prices up just before the Lions Tour.

However, Mr Griffin said, it's important to have a local pay TV operator and he said he would much rather have programming in New Zealand dictated by locals than by Netflix or Amazon executives in Silicon Valley.

© Scoop Media

Top Scoops Headlines


Gordon Campbell: On Politely Fake Political Obituaries (And The Paris Discord)

One unfortunate side effect of “personality politics” is that when prominent politicians die, the niceties we observe at the death of private individuals get automatically extended to them as well... More>>


Unique And Vanishing: NZ Biodiversity Losses Match Global Crisis

One might think that it is buffered from some of the effects of biological erosion, especially since people only arrived less than 800 years ago. But as we show, the impact on wildlife has been catastrophic. More>>

Your Name Here(ish): Sponsor A Section On! has just launched Section Sponsorships - the newest way for you to gain exposure for your brand to Scoop’s high value audience of 500,000 monthly readers. More>>


You Did It! The Scoop 3.0 PledgeMe Closes

Update: The Scoop 3.0 Crowdsale and Crowdfunding Campaign met its target with a total of $36,024 pledged. It looks like it has all been worthwhile. We are nearly there and will ride again in 2019, our 20th year of operations. Moreover the past week has brought a number of inquiries from larger organisations, many of which have till now failed to respond to our messages... More>>


Lyndon Hood: Quiz: Advice For Nats On Collins Leadership, Or Quote From Indiana Jones Fan Fic?

In a recent rest home speech, Judith Collins pitched for the leadership of her party, while at the same time the ghost of Margaret Thatcher struggled to regain control of Collins’ body from the incoherent raging demon that animates Western ethno-nationalist protofascism. More>>