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Greens apologise for Simon Bridges attack ad

The Greens have been forced into a swift apology and backdown on an attack ad they ran against the National Party leader Simon Bridges.

a picture of a tv
screen showing a picture of simon bridges and a banner
reading 'simon's imports'. Subtitled 'Come on down to
Simon's imports'

A screenshot from the Greens ad. Photo: RNZ

The ad, posted on Twitter, was designed to highlight his stance on electric cars, portraying it as anti-environmental and mocking his New Zealand accent.

This follows a protracted debate between Mr Bridges and Green Party minister Julie Anne Genter about the government's policy to encourage the use of electric and hybrid vehicles, released earlier this month.

The ad shows Mr Bridges in a car-yard with a voiceover in a broad Kiwi accent, talking about how angry he is that the government is making climate friendly cars more affordable.

showing simon
bridges in a square, displayed inside a picture of many cars
in a lot. Subtitled 'can’t we just wait until it's too

A screenshot from the now-deleted Green Party ad. Photo: RNZ

It also takes a pot shot at his political support - "prices are down, emissions are down, my polling is down".

The ad was posted this afternoon, but within a few hours was removed from the Greens' Twitter feed and replaced with an apology for posting something that caused offence, and of poor taste.

© Scoop Media

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