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Sky Drops World Cup Rugby

Sky TV has decided not to take up an option to broadcast the Rugby World Cup live.

The decision follows TVNZ's decision to run all World Cup matches - live and free from interruption - on free-to-air Television.

TVNZ spokesman Liam Jeory told Scoop today that the decision by Sky not to take up its option to broadcast the World Cup matches most probably stemmed from the fact it believed it could not gain any commercial advantage through the deal when TVNZ was broadcasting all matches for free.

"No doubt they would possibly like us not to broadcast all matches for free, but we have decided to do so. This has always been our position and it has been stated clearly several times."

Sky subscribers will still be able to receive World Cup games on the TVNZ channels which Sky re-broadcasts.

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