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NR Feedback: How Did Saatchi's TM The Silver Fern?
Scoop Reader:
Re: your story on the Robert's black jumbo.
Regardless of the merit of the idea, I would like to to know how Saatchis managed to register the silver fern trademark? Surely it's a generic symbol?
regards
The Tmexpert
Scoop:
My understanding is that it is the representation of the fern - a new one - that has been trademarked not the fern itself..
You may be able to shed more light?
regards
Scoop
Scoop Reader:
As long as it was plain at registration that the proprietor did not claim exclusive rights to a "silver fern" just that version, the registration would appear appropriate. I don't know the conditions of this marks' registration, but I would expect there to be a disclaimer to this effect on view for the benefit of other traders.
Otherwise such traders may get the false impression that they couldn't actually use the "silver fern".
When I worked for IPONZ disclaimers were entered for this precise reason - but now they appear to be (for reasons I cannot fathom) redundant.
Regards.
The tmexpert
...the tmexpert can be contacted at tmexpert@yahoo.com
Alastair Thompson
Scoop Publisher
Alastair Thompson is the co-founder of Scoop. He is of Scottish and Irish extraction and from Wellington, New Zealand. Alastair has 24 years experience in the media, at the Dominion, National Business Review, North & South magazine, Straight Furrow newspaper and online since 1997. He is the winner of several journalism awards for business and investigative work.
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