Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Maori & Pacific Advertising Scholarships

25 August 2000 Media Statement

Maori & Pacific Advertising Scholarships

The Minister of Transport Mark Gosche announced four new advertising scholarships that will enable Maori and Pacific design and communication graduates to work on national road safety campaigns.

"Statistics tell us we need campaigns targeted at Maori and Pacific communities and therefore we need to have Maori and Pacific people working on our campaigns," he said.

Mr Gosche made the announcement at a fono for Auckland-based Pacific broadcasters.

“The scholarships not only provide the opportunity for career growth for the successful applicants, but will mean that campaigns targeted at specific sectors of the Maori and Pacific community will have been developed by those who have experienced first-hand the cultural and social differences at play.”

New advertising funding was made available in this year’s budget to target road behaviour hot-spots that were specific to Maori and Pacific peoples and which were not addressed in the Land Transport Safety Authority’s general campaign work.

The scholarships offer two months work with the LTSA’s advertising agency, experiencing all aspects of agency work.

Mr Gosche said the scholarships were an excellent way to encourage Maori and Pacific talent into mainstream advertising, which had traditionally lacked their presence.

Mr Gosche said he looked forward to seeing the work developed by the scholarship winners.

The “hot-spot” behaviour being targeted by the campaign for Maori is drink-driving and will be aimed at Maori males in upper North island rural and provincial areas. For Pacific communities, the campaign will focus on addressing the issue of high pedestrian injuries among children under 10, and the use of child restraints and safety belts for children. This campaign will primarily focus on Auckland City and Manukau City.

Information on the scholarships can be found on the LTSA’s website at It has also been publicised through Ad Media and design and communication courses around the country have been mailed with information on how to apply.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Gordon Campbell: On The Gun Buy-Back Scheme

Do gun amnesties and buy-backs save lives? Since it’s always difficult to exclude all of the socio-economic factors that may be operating in parallel, the die-hard denialists in the gun lobby will always be able to find a bit of wiggle room.

Yet when taken in tandem with the actions already taken by the Ardern government to outlaw rapid fire rifles and shotguns, there is ample reason to conclude that the buy-back and amnesty scheme announced this morning will indeed save lives in New Zealand. More>>


World Refugee Day: Former Refugees Say Policy Must Change

This year, 1000 refugees will be able to resettle here in New Zealand - but there are restrictions on where those people can come from. More>>


Operation Burnham: Hit & Run Author 'Believes Insurgents Were In Village'

One of the authors of Hit & Run has backtracked from a key claim in the book, revealing he now believes armed insurgents were in a village attacked by New Zealand elite soldiers. More>>


The Lobbyist Staffer: PM Defends Handling Of Conflicts Of Interest

Prime Minister Jacinda Ardern says she's comfortable with the way her interim chief of staff's conflicts of interest were managed. More>>


2020 Election Changes: Same Day Enrolment, Supermarket Voting

New Zealand’s democracy is to be enhanced, with voters gaining the right to enrol on election day at next year’s general election and allowing ballot boxes to be placed in supermarkets and malls to make it easier for people to vote, Justice Minister Andrew Little has announced. More>>


"Population Density": Stats NZ, Phone Companies To Track People's Movements

Stats NZ is partnering with cellphone companies to launch a new way of tracking people's movements every hour. More>>


QS University Rankings: NZ Ranks Well "Despite Resourcing Constraints"

New Zealand universities continue to do well in international rankings, with the release of the 2020 QS world rankings showing that all eight universities remain in the world’s top 500. More>>


Mosque Attacks: 21 Month Prison Sentence For Sharing Live Stream Video

A Christchurch man who admitted redistributing the livestream video of the mosque killings has been sentenced to 21 months in prison. More>>





InfoPages News Channels