Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Maori & Pacific Advertising Scholarships

25 August 2000 Media Statement

Maori & Pacific Advertising Scholarships

The Minister of Transport Mark Gosche announced four new advertising scholarships that will enable Maori and Pacific design and communication graduates to work on national road safety campaigns.

"Statistics tell us we need campaigns targeted at Maori and Pacific communities and therefore we need to have Maori and Pacific people working on our campaigns," he said.

Mr Gosche made the announcement at a fono for Auckland-based Pacific broadcasters.

“The scholarships not only provide the opportunity for career growth for the successful applicants, but will mean that campaigns targeted at specific sectors of the Maori and Pacific community will have been developed by those who have experienced first-hand the cultural and social differences at play.”

New advertising funding was made available in this year’s budget to target road behaviour hot-spots that were specific to Maori and Pacific peoples and which were not addressed in the Land Transport Safety Authority’s general campaign work.

The scholarships offer two months work with the LTSA’s advertising agency, experiencing all aspects of agency work.

Mr Gosche said the scholarships were an excellent way to encourage Maori and Pacific talent into mainstream advertising, which had traditionally lacked their presence.

Mr Gosche said he looked forward to seeing the work developed by the scholarship winners.

The “hot-spot” behaviour being targeted by the campaign for Maori is drink-driving and will be aimed at Maori males in upper North island rural and provincial areas. For Pacific communities, the campaign will focus on addressing the issue of high pedestrian injuries among children under 10, and the use of child restraints and safety belts for children. This campaign will primarily focus on Auckland City and Manukau City.

Information on the scholarships can be found on the LTSA’s website at It has also been publicised through Ad Media and design and communication courses around the country have been mailed with information on how to apply.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Let It Go: MP Pay To Be Frozen

The Government is freezing MP salaries and allowances for a year while developing a fairer formula for future pay increases.

The Remuneration Authority is due to make a decision on MP pay shortly.

“Today Cabinet agreed to freeze MP Pay till July 2019, and to reassess the funding formula used by the Authority to ensure it is fair and in keeping with this Government’s expectations and values,” Prime Minister Jacinda Ardern said. More>>


Cop Shop Top-Up: 1800 New Police Through NZ

Police Commissioner Mike Bush has today confirmed further details around the allocation of the 1800 additional officers, following a $298.8 million increase for Police in Budget 2018... “These 1800 officers, alongside 485 support staff, will really enhance our work to keep people safe, and ensure they feel safe,” says Mr Bush. More>>


Human Right Commissions: Concern On Aged Care And Consent

A new report published by the Human Rights Commission raises concerns about the legal and human rights safeguards for an estimated 5000 elderly New Zealanders in secure dementia units and psychogeriatric facilities. More>>


Justice Reform: Andrew Little Interviewed By Corin Dann

“We’ve had thirty years of the auction of more penalties, more crime, more people in prison but it‘s not working, it’s not making us safe.” More>>


Greens AGM: Leadership Stands Firm On Waka Jumping Bill

The Green Party leadership have dug in their heels and will not be reversing any of the decisions they have made in government. Former MPs Jeanette Fitzsimons and Sue Bradford had hoped the caucus might be persuaded this weekend to pull its support from the waka jumping bill. More>>


TOP Still Going, Actually: New Leader For Opportunities Party

New leader Geoff Simmons' aim as the leader of TOP is to take the party into Parliament at the next election where it can advocate and implement progressive reform in areas including fair taxation, cannabis legalisation, affordable housing, and environmental protection. More>>


Gordon Campbell: On Another Reason To Loathe HR Departments (And On The Teachers Strike)

This morning’s news item about Police emergency call centre staff turning up for work while they’re sick – because they’re afraid their sick leave statistics will be used against them, and their jobs put in jeopardy – is not an isolated case... More>>

MPs' Computers To Be Searched: Inquiry Into Leak On Simon Bridges' Expenses

An inquiry has been launched to find out who leaked the National Party's expenses to the media... Parliament's speaker, Trevor Mallard, said a Queen's Counsel would lead the inquiry with the help of an employment lawyer and also someone with forensic IT skills. More>>


Teachers Strike: Nationwide Rallies And Marches

Teachers and principals voted for a full day strike to be held on 15 August to send a strong message to the Government that the current collective agreement offers from the Ministry of Education would not fix the crisis in teaching. More>>





Featured InfoPages