TVNZ Keeps Viewers In Dark Over Misleading Footage
TVNZ has upheld ACT Leader Richard Prebble’s complaint that news footage showing the Prime Minister in parliament denying Jenny Shipley’s allegations regarding “digging up dirt” on Dover Samuels as misleading.
The One News story showed Ms Clark shaking her head in denial when in fact she was not present in Parliament on that day. Library footage was used and not attributed. However, as TVNZ has not apologised to the public, the ACT Leader is taking the complaint further.
“Apologising in private to the Speaker is not an adequate response.
“It’s the viewers who were misled and TVNZ has not told the viewers of the error, or the complaint, or that it was upheld.
“I do not object to the use of library footage, just the fact that viewers are not told.
“To assist TVNZ until they can make a full on-air apology, I have put their latest letter on the ACT website, http://www.act.org.nz/action/archive/tvnz2.html, said Hon Richard Prebble.
ENDS
Attached:
Letter to
Broadcasting Standards Authority
Letter to TVNZ
31
August 2000
The General Manager
Broadcasting Standards
Authority
P O Box 9213
WELLINGTON
Dear
Sir/Madam
I write requesting a review of my complaint to
TVNZ. My original letter of complaint, TVNZ’s response and
my reply set out the issues. This is a serious
issue.
Both TVNZ and TV3 regularly use library film without advising the viewers.
I see myself on TV as being present in Parliament, when not only did I not participate in the particular debate, I am not present!
Accurate newscasting requires the viewers to be informed when it is library film.
Apologising to the Speaker in private cannot be an adequate response. It’s the viewers who were misled. The viewers still do not know that in this case the Prime Minister made no response because she was not there!
A ruling from the Authority that:
(a)
Library film should never be used on news broadcasts to
fabricate an event – such as the Prime Minister shaking her
head in denial.
(b) Where there is any chance of viewers
not realising they are viewing archaic film – the viewers
should be informed it’s library film.
(c) Where viewers
have been deliberately, or as TVNZ claims, accidentally
misled, the broadcaster should at the first opportunity
advise viewers of the fact they have been misled.
Yours
sincerely
Hon Richard Prebble, CBE
LEADER, ACT NEW
ZEALAND
31 August 2000
Mr David
Edmunds
Programme Standards Manager
TVNZ
P O Box
3819
AUCKLAND
Dear Mr Edmunds
This is to acknowledge your letter of 29 August upholding my complaint.
I note “The Committee accepted, without reservation, that the Prime Minister was not in Parliament at the time Mrs Shipley made her allegations and that therefore the shot of her shaking her head provided an account of proceedings which was, quite simply, wrong.”
I note further that:
1. TVNZ has
apologised to the Speaker.
2. The item was removed from
your website.
3. New rules for using shots of politicians
if they were not in fact present have been issued.
4.
Stories must be vetted.
5.
I see one glaring
omission. TVNZ sees no obligation to advise the viewers
that the news story was misleading. Quality news services
such as the BBC and CNN, as a matter of course, advise their
viewers when the news broadcast was misleading. Such action
by TVNZ would increase public confidence.
A second action TVNZ should take would be to regularly add a sub title – library film, when what we are watching was not filmed at the time, but is instead from the archives. If that had been done in this case, a complaint would not have been justified.
For these reasons I am writing to the Broadcasting Standards Authority.
Yours sincerely
Hon Richard Prebble, CBE
LEADER, ACT NEW
ZEALAND