Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

Advertising Before Education In Tertiary Sector

Advertising Before Education Continues In Tertiary Sector

The Green Party today said increased competition for students by tertiary institutions was further increasing barriers to tertiary education.

Research by AC Nielson show that some universities and polytechnics have increased their spending on advertising by over 20 per cent as competition for students continues.

Examples of increased spending include Otago University spending as much in the first half of this year as it did in the whole of 1999 - including over $200,000 on television advertising.

Green Party Education Spokesperson Ian Ewen-Street said this expenditure highlighted the very serious condition the tertiary sector was in, despite a change in government and promises to students of better access to high quality education.

"Despite the change of Government the tertiary sector remains in poor health," he said. "If anything, the competitive focus between institutions is increasing in direct proportion to universities shedding staff, merging departments and cutting courses."

Mr Ewen-Street said that as more money was spent trying to lure students from other universities it followed that less money was available for real education.

He said he was alarmed at figures from the New Zealand University Students Association which showed spending on advertising at six universities and polytechs increasing by 58 per cent between 1998 - 2000 while student numbers at those institutions grew by just five per cent.

"Last year Massey University was one of the top 10 television advertisers for a week, exceeding even KFC," he said. "If tertiary education was more affordable more people would go and institutions would not have to advertise to attract students," he said.

Mr Ewen-Street said there had been plenty of talk about the knowledge economy and the need to increase the skills of New Zealanders but the Government needed to provide some tangible support for Kiwis to learn.

"In a sector that has been restructured under 15 years of right wing government strong measures are required to start putting things right," he said. "A decent funding boost per full time student would be a concrete way of restoring the balance between competition and education provision."


© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Hong Kong Protest Movement

Nearly ten weeks after the huge Hong Kong protests began, managing to still get 1.7 million people onto the streets in the rain is a testament to how strong the pro-democracy movement has become...

The pro-democracy protests enjoy huge support among Hong Kong’s youth, partly because the democratic systems currently at risk have only a limited time span. More>>

ALSO:

 
 

Welfare: More Measures To Help Those Facing Homelessness

Ministers have announced $54 million in Government funding for initiatives which will support at-risk individuals and whānau to stay in their existing tenancies. The funding will also provide additional wrap around services. More>>

ALSO:


Corrections: New Strategy On Māori Reoffending And imprisonment

Authentic co-design with Māori, incorporating a Te Ao Māori worldview, and greater connectedness with whānau are key elements of Hōkai Rangi, Corrections’ new departmental strategy designed to address the long-term challenge of Māori reoffending and imprisonment. More>>

ALSO:

Pacific Island Forum: Australia v Everyone Else On Climate Action

Traditionally, communiques capture the consensus reached at the meeting. In this case, the division on display between Australia and the Pacific meant the only commitment is to commission yet another report into what action needs to be taken. More>>

ALSO:

Unscoped Or Missed Damage: Resolution For Canterbury Owners Of On-Sold Homes

People with over-cap on-sold* properties in Canterbury can now apply for a Government payment so they can get on and repair their homes. More>>

ALSO:

Hamilton-Auckland: First Urban Growth Partnership Signed

New Zealand’s first urban growth partnership between the Government, local councils and mana whenua was signed at a meeting of mayors, chairs and ministers in Hampton Downs today. More>>

ALSO:

Vote On Action Next Week: Secondary Principals Walk From Negotiations

“Unfortunately we consider there is no further value in continuing negotiations at this point. The government has not been able to table an offer that will be acceptable to our members.” More>>

Patrol Car Stolen, Glocks Taken: Manhunt In Gore

The driver rammed the patrol car before fleeing on foot with Police chasing, also on foot. The man has then circled back around, stolen the patrol vehicle, which had the keys left in it, and rammed another Police car... Two Police-issued Glock pistols were stolen. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels