Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Tourism Bonanza Possible From America's Cup 2003

The next America’s Cup series in 2003 has the potential to provide even greater returns for the New Zealand tourism industry thanks to stronger government support.

The Minister of Tourism Mark Burton said that while the America’s Cup Economic Impact Report highlights the tangible financial benefits of the event, the Cup also provided priceless opportunities to promote New Zealand as a desirable visitor destination.

"Tourism New Zealand set up a Media Resource Unit at the Viaduct Basin during the America's Cup series. This allowed us to leverage off the many international journalists visiting our country, to help us convey to the world New Zealand's appeal as a desirable visitor destination.

"The return to New Zealand was enormous. Over 300 journalists and film crews were hosted and shown various parts of the country. They were provided with story ideas, film footage and photos. The effort certainly paid off. Journalists here primarily to cover the America's Cup wrote destination pieces that appeared in publications such as the New York Times, the Melbourne Age, the Sydney Morning Herald, the International Herald Tribune, the London Times and more.

"Tourism New Zealand is building on the relationships that have been developed to continue raising New Zealand’s profile in the international media. Last week I opened a permanent International Media Resource Centre in Auckland. This dedicated, year round resource for international journalists is a very cost-effective method of promotion – to use an old cliché, it generates the sort of publicity that money can't buy."

Mr Burton said is important to ensure that all our regions benefit from the international visitors attending the next America’s Cup series. "A long lead time into the next America’s Cup series means we have even more opportunity to promote all of New Zealand to our yachting visitors."

Mr Burton said investment has already begun, with $5 million of funding for Brand New Zealand (a partnership between Tourism New Zealand and Trade New Zealand) to support Team New Zealand and the promotion of the America’s Cup.

"The Government will leverage off this investment for the wider benefit of trade and tourism. Tourism New Zealand and Trade New Zealand have already begun a programme of activity to ensure we further maximise the benefits of the next America’s Cup in 2002/2003," Mark Burton said.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

There Is A Field: Reimagining Biodiversity In Aotearoa

We are in a moment of existential peril, with interconnected climate and biodiversity crises converging on a global scale to drive most life on Earth to the brink of extinction. However, our current worldview and political paradigm renders us incapable of responding adequately due to its disconnected and divisive default settings.

These massive challenges can, however, be reframed as a once in a lifetime opportunity to fundamentally change how humanity relates to nature and to each other. Read on The Dig>>

The Dig: Scoop’s Engaged Journalism Platform Launches
The Scoop Ecosystem has grown bigger with the launch of The Dig - a new public interest, in-depth, Engaged Journalism platform. More>>


Unscoped Or Missed Damage: Resolution For Canterbury Owners Of On-Sold Homes

People with over-cap on-sold* properties in Canterbury can now apply for a Government payment so they can get on and repair their homes. More>>


Hamilton-Auckland: First Urban Growth Partnership Signed

New Zealand’s first urban growth partnership between the Government, local councils and mana whenua was signed at a meeting of mayors, chairs and ministers in Hampton Downs today. More>>


Vote On Action Next Week: Secondary Principals Walk From Negotiations

“Unfortunately we consider there is no further value in continuing negotiations at this point. The government has not been able to table an offer that will be acceptable to our members.” More>>

Patrol Car Stolen, Glocks Taken: Manhunt In Gore

The driver rammed the patrol car before fleeing on foot with Police chasing, also on foot. The man has then circled back around, stolen the patrol vehicle, which had the keys left in it, and rammed another Police car... Two Police-issued Glock pistols were stolen. More>>


"Shocking And Dangerous": Accused Mosque Shooter's Prison Letter Posted Online

The man accused of the Christchurch mosque attacks has sent seven letters from prison and had two others withheld, Corrections Minister Kelvin Davis says. Corrections has now blocked the accused gunman from sending or receiving mail... More>>


Standing On List Only: Paula Bennett To Run National’s Election Campaign

The National Party is pleased to announce the appointment of Paula Bennett as our Campaign Chair for the 2020 General Election, President Peter Goodfellow says. More>>

Waiver For State Care Inquiry: Historic Abuse Survivors 'Can Speak Freely'

Abuse in state care survivors can take part in the forthcoming Royal Commission proceedings without being bound by any confidentiality obligations to Crown agencies under their historic claim settlements, Minister of State Services Chris Hipkins said. More>>


Trail Trial: Sexual Violence Court Reduces Lead-Up Times And Trauma

An evaluation of New Zealand’s first sexual violence court has confirmed that the approach taken in the judge-led pilot considerably reduces the time that cases take to reach trial. More>>




InfoPages News Channels