Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

Charter-friendly fodder costs TVNZ viewers

Katherine Rich National Broadcasting Spokesperson

9 February 2001

Charter-friendly fodder costs TVNZ viewers, revenue

The latest ratings figures for TV1 programmes which are attempting to cuddle up to Marian Hobbs' charter conclusively demonstrate that minority-interest programming comes with a hefty price tag, National's Broadcasting spokesperson Katherine Rich said today.

"Not only is TVNZ losing advertising revenue through diminished viewership, but it is also reportedly having to compensate those advertisers who had taken a punt by booking space in TVNZ's 'new look' programming, because the shows failed to deliver the promised number of viewers.

"This is only a foretaste of what will happen when the Charter kicks in. The focus on worthy-but-dull programmes will have a significant effect on TVNZ's income, quite possibly pushing the taxpayer-owned broadcaster into the red.

"Marian Hobbs, as a weak Minister, faced the seemingly insurmountable task of convincing Michael Cullen to return a chunk of TVNZ's dividend, so that she could keep an election broadcasting promise. That problem may have been solved, with the realistic possibility that there may now be no dividend at all. "Marian Hobbs has always overlooked the key reason the Charter won't be successful - you cannot force people to watch what they don't want to watch. This Government's attempt at mental fluoridation will inevitably fail, because people will simply change the channel to something they want to watch.

"Marian is not in a classroom now, where she can put on a worthy but boring video and force students to watch it. She is gifting the viewership of TVNZ to TV3. Just look at what happened when Nga Tohu: Signatures screened on Tuesday night - viewers flocked to watch Roswell and TV3's Special Victims Unit.

"This is what happens when Labour Ministers who don't watch television try and decide what's good for us to watch.

"Television is a democracy, and people vote with their remote. In that context the Government's attempt to dictate what we watch is doomed to failure," Katherine Rich said.

Ends


© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Peters/Ardern Triumph

There are a lot of good reasons to feel joyful about this outcome. It is what so many young voters – the best hope for the country’s future – wanted.

Far more important than the implications for the Economy Gods (is the dollar up or down?) the outcome will also mean many, many vulnerable New Zealanders will have a better life over the next three years at least.

Yet the desire for change was in the majority, across the country..>>>More


Reaction

Labour on its agreement |Peters: Post-Election Announcement Speech | Greenpeace “cautiously hopeful” about new Government | ACT - Madman on the loose | E tū ecstatic | Chamber welcomes the outcome | Greens on their joining Govt | EDS welcomes new govt | Immigrant groups worry | Feds ready to engage new coalition government | Labour Ministers of the Crown announced

 
 

Negotiations: What Does Winston Peters Want His Legacy To Be?

A lot of people in New Zealand seem to resent Winston Peters and the power that he appears to have. “Appears” being the operative word.. More>>

ALSO:

Contains Highly Colloquial Language: Your F**king Guide To Government Formation

The following message is in no way endorsed by the Electoral Commission. They are f**king done with this election. More>>

Climate: Increasing Greenhouse Emissions Hit NZ

New Zealand is seeing impacts of excess greenhouse gas emissions in our climate and oceans, according to the latest national report from the Ministry for the Environment and Stats NZ about the state of the atmosphere and climate…More>>

ALSO:

Wellington.Scoop: Arrests At Blockade Of "Weapons Expo"

“We encourage people in Wellington to get down to the Westpac Stadium now for a day of awesome peace action. There will be plenty of food, music and activities to keep us sustained through the day.” More>>

ALSO:

Rorschach Restructuring: PSA Taking Inland Revenue To Court Over Psychometrics

The Public Service Association will be seeing Inland Revenue in Employment Court over its intention to psychometrically test employees reapplying for their roles at the department as part of its controversial Business Transformation restructuring plan. More>>

ALSO:

Nuclear Disarmament: Nobel Peace Prize 2017 Awarded To ICAN

Congratulations from iCAN Aotearoa New Zealand to international iCAN, the other iCAN national campaigns and partner organisations, and the countless organisations and individuals who have worked so hard for a nuclear weapons-free world since 1945. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages

Opening the Election