Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Charter-friendly fodder costs TVNZ viewers

Katherine Rich National Broadcasting Spokesperson

9 February 2001

Charter-friendly fodder costs TVNZ viewers, revenue

The latest ratings figures for TV1 programmes which are attempting to cuddle up to Marian Hobbs' charter conclusively demonstrate that minority-interest programming comes with a hefty price tag, National's Broadcasting spokesperson Katherine Rich said today.

"Not only is TVNZ losing advertising revenue through diminished viewership, but it is also reportedly having to compensate those advertisers who had taken a punt by booking space in TVNZ's 'new look' programming, because the shows failed to deliver the promised number of viewers.

"This is only a foretaste of what will happen when the Charter kicks in. The focus on worthy-but-dull programmes will have a significant effect on TVNZ's income, quite possibly pushing the taxpayer-owned broadcaster into the red.

"Marian Hobbs, as a weak Minister, faced the seemingly insurmountable task of convincing Michael Cullen to return a chunk of TVNZ's dividend, so that she could keep an election broadcasting promise. That problem may have been solved, with the realistic possibility that there may now be no dividend at all. "Marian Hobbs has always overlooked the key reason the Charter won't be successful - you cannot force people to watch what they don't want to watch. This Government's attempt at mental fluoridation will inevitably fail, because people will simply change the channel to something they want to watch.

"Marian is not in a classroom now, where she can put on a worthy but boring video and force students to watch it. She is gifting the viewership of TVNZ to TV3. Just look at what happened when Nga Tohu: Signatures screened on Tuesday night - viewers flocked to watch Roswell and TV3's Special Victims Unit.

"This is what happens when Labour Ministers who don't watch television try and decide what's good for us to watch.

"Television is a democracy, and people vote with their remote. In that context the Government's attempt to dictate what we watch is doomed to failure," Katherine Rich said.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Also, Loan Interest: Productivity Commission On Tertiary Education

Key recommendations include better quality control; making it easier for students to transfer between courses; abolishing University Entrance; enabling tertiary institutions to own and control their assets; making it easier for new providers to enter the system; and facilitating more and faster innovation by tertiary education providers... More>>


Higher Payments: Wellington Regional Council Becomes A Living Wage Employer

Councillor Sue Kedgley said she was delighted that the Wellington Regional Council unanimously adopted her motion to become a Living Wage employer, making it the first regional council in New Zealand to do so. More>>


Scoop Images:
Dame Patsy Reddy Sworn In As Governor-General

This morning Dame Patsy Reddy was sworn in as the New Zealand Realm’s 21st Governor-General. The ceremony began with a pōwhiri to welcome Dame Patsy and her husband Sir David Gascoigne to Parliament. More>>


Ruataniwha: DOC, Hawke's Bay Council Developer Take Supreme Court Appeal

The Department of Conservation and Hawke's Bay Regional Investment Company (HBRIC) are appealing to the Supreme Court over a conservation land swap which the Court of Appeal halted. More>>


With NZ's Marama Davidson: Women’s Flotilla Leaves Sicily – Heading For Gaza

Women representing 13 countries spanning five continents began their journey yesterday on Zaytouna-Oliva to the shores of Gaza, which has been under blockade since 2007. On board are a Nobel Peace Laureate, three parliamentarians, a decorated US diplomat, journalists, an Olympic athlete, and a physician. A list of the women with their background can be found here. More>>

Gordon Campbell: On The Key Style Of Crisis Management

At Monday’s post Cabinet press conference Key was in his finest wide- eyed “Problem? What problem?” mode. No, there wasn’t really a problem that top MPI officials had been at odds with each other over the meaning of the fisheries policy and how that policy should be pursued... More>>


Mt Roskill: Greens Will Not Stand In Likely Post-Goff By-Election

“The Green Party’s priority is changing the Government in 2017, and as part of that we’ve decided that we won’t stand a candidate in the probable Mt Roskill by-election... This decision shows the Memorandum of Understanding between Labour and the Green Party is working." More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news