Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 


Greens disappointed over guidelines for kids TV

28 March 2001
Greens disappointed over voluntary ad guidelines for kids TV

The Green Party is deeply disappointed that the Government appears to have abandoned its pre-election promise to eliminate as a priority advertising around all children's programmes.

The voluntary guidelines stipulating that commercials can only be screened twice during every hour of children's television will not result in any reduction in the amount of advertising shown during children's programmes.

Green MP Sue Kedgley said the guidelines appear to be a cynical attempt by broadcasters to avoid any Government intervention to bring about a genuine reduction in the number of ads during children's programmes.

"On average New Zealand children watch more than two hours of television every day and many spend more time in front of television than they do in school. This means many New Zealand children are being exposed to a barrage of ads every day," she said.

Ms Kedgley said many children are unable to distinguish between advertising and programme content.

Ms Kedgley said she was also concerned that 63 per cent of food avertisements screened during children's programmes advertise high fat, high sugar, low nutrient junk food that we should be discouraging children from eating.

"At the very least our Government should be revising the codes of practice for children to ensure that any food advertisements screened during childrens television should meet nationally agreed nutritional guidelines.

"The foods which appear most often in television ads are the very foods that have been implicated in childhood obesity, dental problems, cardiovascular disease, diabetes and certain cancers in adults," Ms Kedgley said.

"Poor diet is a very serious health issue and there is little point in spending money in nutrition education if the healthy eating messages directed at children are undermined as soon as they sit down in front of television.

"If we are serious about improving the health of our children we must act immediately to restrict the flood of advertisements for unhealthy foods they are being exposed to."

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Also, Loan Interest: Productivity Commission On Tertiary Education

Key recommendations include better quality control; making it easier for students to transfer between courses; abolishing University Entrance; enabling tertiary institutions to own and control their assets; making it easier for new providers to enter the system; and facilitating more and faster innovation by tertiary education providers... More>>

ALSO:

Higher Payments: Wellington Regional Council Becomes A Living Wage Employer

Councillor Sue Kedgley said she was delighted that the Wellington Regional Council unanimously adopted her motion to become a Living Wage employer, making it the first regional council in New Zealand to do so. More>>

ALSO:

Scoop Images:
Dame Patsy Reddy Sworn In As Governor-General

This morning Dame Patsy Reddy was sworn in as the New Zealand Realm’s 21st Governor-General. The ceremony began with a pōwhiri to welcome Dame Patsy and her husband Sir David Gascoigne to Parliament. More>>

ALSO:

Ruataniwha: DOC, Hawke's Bay Council Developer Take Supreme Court Appeal

The Department of Conservation and Hawke's Bay Regional Investment Company (HBRIC) are appealing to the Supreme Court over a conservation land swap which the Court of Appeal halted. More>>

ALSO:

With NZ's Marama Davidson: Women’s Flotilla Leaves Sicily – Heading For Gaza

Women representing 13 countries spanning five continents began their journey yesterday on Zaytouna-Oliva to the shores of Gaza, which has been under blockade since 2007. On board are a Nobel Peace Laureate, three parliamentarians, a decorated US diplomat, journalists, an Olympic athlete, and a physician. A list of the women with their background can be found here. More>>

Gordon Campbell: On The Key Style Of Crisis Management

At Monday’s post Cabinet press conference Key was in his finest wide- eyed “Problem? What problem?” mode. No, there wasn’t really a problem that top MPI officials had been at odds with each other over the meaning of the fisheries policy and how that policy should be pursued... More>>

ALSO:

Mt Roskill: Greens Will Not Stand In Likely Post-Goff By-Election

“The Green Party’s priority is changing the Government in 2017, and as part of that we’ve decided that we won’t stand a candidate in the probable Mt Roskill by-election... This decision shows the Memorandum of Understanding between Labour and the Green Party is working." More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Parliament
Search Scoop  
 
 
Powered by Vodafone
NZ independent news