Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

Greens disappointed over guidelines for kids TV

28 March 2001
Greens disappointed over voluntary ad guidelines for kids TV

The Green Party is deeply disappointed that the Government appears to have abandoned its pre-election promise to eliminate as a priority advertising around all children's programmes.

The voluntary guidelines stipulating that commercials can only be screened twice during every hour of children's television will not result in any reduction in the amount of advertising shown during children's programmes.

Green MP Sue Kedgley said the guidelines appear to be a cynical attempt by broadcasters to avoid any Government intervention to bring about a genuine reduction in the number of ads during children's programmes.

"On average New Zealand children watch more than two hours of television every day and many spend more time in front of television than they do in school. This means many New Zealand children are being exposed to a barrage of ads every day," she said.

Ms Kedgley said many children are unable to distinguish between advertising and programme content.

Ms Kedgley said she was also concerned that 63 per cent of food avertisements screened during children's programmes advertise high fat, high sugar, low nutrient junk food that we should be discouraging children from eating.

"At the very least our Government should be revising the codes of practice for children to ensure that any food advertisements screened during childrens television should meet nationally agreed nutritional guidelines.

"The foods which appear most often in television ads are the very foods that have been implicated in childhood obesity, dental problems, cardiovascular disease, diabetes and certain cancers in adults," Ms Kedgley said.

"Poor diet is a very serious health issue and there is little point in spending money in nutrition education if the healthy eating messages directed at children are undermined as soon as they sit down in front of television.

"If we are serious about improving the health of our children we must act immediately to restrict the flood of advertisements for unhealthy foods they are being exposed to."

ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On Why Shipping Is NZ’s New Trade Problem

So Jacinda Ardern and Theresa May have signed a piece of paper promising peace in our time when it comes to our trade with Britain... Right now, a statement from Theresa May on Brexit has as much credibility as a statement by Donald Trump about North Korea’s plans for scrapping its nukes. Despite her recent crushing defeat in the Commons, May is continuing to playing chicken with Britain’s future, for personal and party advantage.

Brexit is not the only concern... More>>

 

Reshuffle: National Announces Spokesperson For Drug Reform

National Leader Simon Bridges has appointed Paula Bennett to the new position of Spokesperson for Drug Reform as the Government pushes ahead with its agenda of drug decriminalisation, to signal National’s commitment to holding them to account. More>>

ALSO:

KiwiBailed: KiwiBuild Head Officially Resigns

The head of Kiwibuild, Stephen Barclay has officially resigned from the role. In a statement issued on his behalf, it was announced that he would step down from today [Friday]. More>>

ALSO:

Welfare Stats: Rise In Hardship Numbers Shows Income Inadequacy

The latest Ministry of Social Development quarterly report show that a record number of people have received hardship assistance from work and income, with an additional 40,000 hardship payments made between September and December 2018, compared to the previous quarter of the same year... More>>

ALSO:

Gordon Campbell: On MBIE’s Social Media Scam

Given the ambit of MBIE’s work, almost any form of social activity could qualify as being part of MBIE’s brief, so the privacy threats posed by this training programme are extensive. The current oversight safeguards seem threadbare to non-existent. More>>

ALSO:

JusTrade: New Campaign For A 21th Century Trade Agenda

‘Critique is no longer enough. If anything is to really change, we need to step away from the existing framework and take a first-principles approach to rethinking what will work for the 21st century.’ More>>

Earlier:

Gordon Campbell: Thompson + Clark Are The Tip Of The Iceberg

How can we tell where and how any lines are being drawn? Oversight is not exactly robust. If it were, Thompson + Clark would have been out of contention for state security work ten years ago. More>>

Trainers: Taratahi Institute of Agriculture In Interim Liquidation

Taratahi employ 250 staff and this year has provided education to over 2500 students. Taratahi owns and manages 8 farms throughout the country. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels