Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

Greens disappointed over guidelines for kids TV

28 March 2001
Greens disappointed over voluntary ad guidelines for kids TV

The Green Party is deeply disappointed that the Government appears to have abandoned its pre-election promise to eliminate as a priority advertising around all children's programmes.

The voluntary guidelines stipulating that commercials can only be screened twice during every hour of children's television will not result in any reduction in the amount of advertising shown during children's programmes.

Green MP Sue Kedgley said the guidelines appear to be a cynical attempt by broadcasters to avoid any Government intervention to bring about a genuine reduction in the number of ads during children's programmes.

"On average New Zealand children watch more than two hours of television every day and many spend more time in front of television than they do in school. This means many New Zealand children are being exposed to a barrage of ads every day," she said.

Ms Kedgley said many children are unable to distinguish between advertising and programme content.

Ms Kedgley said she was also concerned that 63 per cent of food avertisements screened during children's programmes advertise high fat, high sugar, low nutrient junk food that we should be discouraging children from eating.

"At the very least our Government should be revising the codes of practice for children to ensure that any food advertisements screened during childrens television should meet nationally agreed nutritional guidelines.

"The foods which appear most often in television ads are the very foods that have been implicated in childhood obesity, dental problems, cardiovascular disease, diabetes and certain cancers in adults," Ms Kedgley said.

"Poor diet is a very serious health issue and there is little point in spending money in nutrition education if the healthy eating messages directed at children are undermined as soon as they sit down in front of television.

"If we are serious about improving the health of our children we must act immediately to restrict the flood of advertisements for unhealthy foods they are being exposed to."

ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Marsden Pipeline Rupture: Report Calls For Supply Improvements, Backs Digger Blame

The report makes several recommendations on how the sector can better prevent, prepare for, respond to, and recover from an incident. In particular, we consider it essential that government and industry work together to put in place and regularly practise sector-wide response plans, to improve the response to any future incident.

Most significantly, we found that Auckland’s jet fuel supply is currently not sufficiently resilient, when assessed against the specific resilience standards we developed during our work, and from a public interest perspective. More>>

 

PM's Post-Cab: "A Way Forward"

At Monday's post-cabinet press conference, Prime Minister Jacinda Ardern announced a number of actions in response to the Labour Party's mishandling of sexual assault complaints. More>>

ALSO:

Gordon Campbell: On Allegations Of Left Wing Media Bias

“Left wing bias” accusations date back at least to the mid 1990s... The charge of left wing bias was ridiculous then, and is ridiculous now. More>>

Next Wave Of Reforms: Gun Registration And Licensing Changes Announced

“The Bill includes a register to track firearms and new offences and penalties that can be applied extraterritorially for illegal manufacture, trafficking, and for falsifying, removing, or altering markings – which are a new requirement under the Firearms Protocol.” More>>

ALSO:

Gordon Campbell: On Labour’s Mishandling Of The Alleged Sexual Assault

The focus of Labour’s alleged sexual assault scandal has now shifted from the party organisation to the Beehive... This is now a crisis of Beehive management and response, not something occurring at a distance within the party organisation. More>>

ALSO:

'History Rectified': Rua Kēnana To Be Pardoned

An official pardon for Tūhoe prophet and leader Rua Kēnana is one step closer after the Te Pire kia Unuhia te Hara kai Runga i a Rua Kēnana: Rua Kēnana Pardon Bill was read in Parliament for the first time today. More>>

ALSO:

Mental Health: Initial Mental Health And Wellbeing Commission Appointed

The Government has announced details of the initial Mental Health and Wellbeing Commission which will play a key role in driving better mental health in New Zealand. More>>

ALSO:

people outside the meeting house at WaitangiEducation: NZ History To Be Taught In All Schools

“We have listened carefully to the growing calls from New Zealanders to know more about our own history and identity. With this in mind it makes sense for the National Curriculum to make clear the expectation that our history is part of the local curriculum and marau ā kura in every school and kura,” Jacinda Ardern said. More>>

ALSO:

Sexual Assault Claims Mishandled: Labour Party President Resigns

Jacinda Ardern: “This morning I was provided some of the correspondence from complainants written to the party several months ago. It confirms that the allegations made were extremely serious, that the process caused complainants additional distress, and that ultimately, in my view, the party was never equipped to appropriately deal with the issue…" More>>

ALSO:

Budget Process: Wellbeing To Be Enshrined In Law

Legislation has been introduced in Parliament to ensure every Government considers the wellbeing of New Zealanders when creating future budgets. More>>

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels