Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

Tourism Ministry And Marketing Partnership

Minister Announces Tourism Ministry And Marketing Partnership


The government has taken significant decisions which acknowledge the importance of tourism to New Zealand, the Minister of Tourism Mark Burton told the Tourism Conference in Rotorua this morning.

The developments include a new Ministry of Tourism and an enhanced public/private partnership approach to the international marketing of the New Zealand tourism product.

The Minister gave conference delegates a progress report on the work that has been carried out to address key recommendations of the Tourism Strategy 2010, a joint project between the public and private sector that was released in May.

"Cabinet has considered some of the key structural recommendations of the Strategy," Mark Burton told the conference.

"Accordingly, I am pleased to announce that the office of Tourism and Sport will be developed as a Ministry of Tourism in keeping with the Tourism Strategy recommendation for a whole-of-government approach to tourism policy. The new Tourism Ministry's strong relationship with the Ministry of Economic Development will be maintained in the same manner as the Ministry of Consumer Affairs.

"The Ministry of Tourism will play a strong role in representing the interests of tourism within and across government. The establishment date for the Ministry is January 2002.

"In order to most effectively undertake the branding and marketing of New Zealand as a visitor destination, the Tourism Strategy recommended that the work of the Government's organisation, Tourism New Zealand, should now be developed through a jointly operated public/private organisation to lead New Zealand’s destination marketing activities.

"The government agrees that such a partnership approach could significantly enhance the ability of New Zealand to brand and market itself in international markets, building on the foundations laid by Tourism New Zealand.

"Cabinet has asked me to examine if and how the Tourism New Zealand functions can best be enhanced on a joint-venture basis between the public and private sectors. To this end, I will be reporting back to my Cabinet colleagues by the end of October.

"New Zealand is too small a voice in our international markets to miss any opportunities to utilise our collective strengths.

"As the Minister of Tourism, I am well pleased that my colleagues have agreed that the government must act strongly and decisively to support the general thrust of the Strategy, and to give effect to keys recommendations where they are the responsibility of the public sector.

"The key institutional developments that I have set out are not about making changes for the sake of it. They are about formalising the partnership relationships that contributed so strongly to the New Zealand Tourism Strategy development process.

"We have adopted an active partnership approach to tourism, one that builds upon the great skills and capabilities that we have in our tourism sector.

This is an exciting time and I will continue to work cooperatively with tourism sector interests to achieve the broad aims identified in the Strategy," Mark Burton said.


Ends

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Tax Working Group’s Road Map

Trying to analyse the interim report on the Tax Working Group (TWG) is like trying to review an entire All Blacks game, but at the half- time mark.

With so much still to be finalised, Sir Michael Cullen and his colleagues are going to need all the All Blacks’ fabled finishing skills to get a coherent, fiscally neutral package together by the February 2019 deadline. More>>

 

Meth Testing Report: Housing NZ "To Right Wrong"

Phil Twyford “Housing NZ acknowledges that around 800 tenants suffered by either losing their tenancies, losing their possessions, being suspended from the public housing waiting list, negative effects on their credit ratings or, in the worst cases, being made homeless.” More>>

ALSO:

No Reshuffle: Meka Whaitiri Removed As A Minister

Meka Whaitiri will be removed as a Minister with immediate effect... The decision was made after receiving a report into an incident that occurred on 27 August in Gisborne, involving Meka Whaitiri and one of her staff. More>>

ALSO:

Pay Equity Bill: Making History For Women’s Pay

The Equal Pay Amendment Bill, introduced to the House today, will make it easier for workers to make a pay equity claim , using a more simple and accessible process within New Zealand’s existing bargaining framework. More>>

ALSO:

Suffrage 125: NZ A Trailblazer For Women

“We acknowledge the work of Kate Sheppard, Meri Te Tai Mangakāhia, and all of the suffragists who tirelessly campaigned for the vote… Today we also need to ask each other: how we can continue to make our country a fairer and better place to continue the legacy of the suffragists.” More>>

ALSO:

Asylum: Refugee Quota Increasing To 1500

“The quota increase will take place from July 2020. In the meantime, we will work to increase the number and spread of refugee resettlement and support services. We need to make sure we’re prepared for this change in policy.” More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels