Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

Govt to secure spin-offs from Lord of the Rings

7 NOVEMBER 2001
Media Statement

Govt to secure spin-offs from Lord of the Rings and America’s Cup regatta with $9 million funding package


Prime Minister Helen Clark announced today that the government will allocate up to $9 million in additional funding over the next two years on a range of projects aimed at capitalising on the forthcoming release of the Lord of the Rings trilogy and the staging of the next America’s Cup regatta.

Speaking at Weta Workshop in Wellington this morning, Helen Clark outlined various initiatives which will maximise the spin-offs from the Lord of the Rings trilogy.

“In the first phase of these initiatives, focused on the premieres of the first film in the trilogy, The Fellowship of the Ring, $475,000 has been allocated by the Government. In total, the government and its agencies will be committing up to $4.5 million on further Lord of the Rings-related projects over the next two years.

“With all three of the trilogy’s films shot at a range of locations throughout New Zealand, Lord of the Rings presents a unique opportunity to showcase our country to the world. There are significant and ongoing spin-offs for the tourism, computer software, film-making, wine and food, and dozens of other local industries.

“Details on the second round of funding, totalling $1.215 million, will be announced in the near future. A significant initiative involving Te Papa is being considered.

“The funding I have announced today is over and above funding already earmarked by a number of government agencies to Lord of the Rings spin-offs. Tourism New Zealand has committed $1.64 million from the current financial year, and Trade New Zealand $155,000.

“In total, some $7 million has been allocated by government agencies in the current financial year on America’s Cup defence and Lord of the Rings spin-offs.

“Today’s announcement is all about ensuring that this potential is realised, to the benefit of all New Zealanders.

“In the first round of funding, worth $475,000, six projects have been approved. Five of these will be co-ordinated by Trade New Zealand, and one by Industry New Zealand. They include:

- activities associated with the four main premieres of Lord of the Rings, in London, New York, Los Angeles and Wellington, and later first nights in Japan, Italy and Canada. These occasions will promote New Zealand as being the location for LOTR filming and post-production, and will offer New Zealand food and beverage;

- New Zealand supplements will be placed in the leading film trade magazines Variety, Hollywood Reporter and Screen International;

- Overseas journalists will be hosted in New Zealand at the time of the film premieres and next year;

- Additional printing runs of maps identifying New Zealand as Home of Middle Earth, and manufacture of a unique set of distinctly New Zealand gift items which incorporate the LOTR theme. It is part of film industry tradition and custom for such gifts to be given in association with premieres;

- An Industry New Zealand-sponsored communications programme with local firms which are suppliers to, or could benefit from, the attention New Zealand is likely to receive following the release of the trilogy’s first film on 10 December.

“As the Lord of the Rings saga unfolds, captivating audiences throughout the world, the government will maintain the momentum generated by these and other initiatives.

“The ad hoc committee will assess proposals for funding against a range of criteria. For example, each event and activity must showcase the best of New Zealand and have benefit for our country. There must also be a clear linkage between the activity and New Zealand and the defence of the America’s Cup and/or the Lord of the Rings trilogy.

“The government is determined that the enormous opportunities offered by the epic Lord of the Rings project, along with New Zealand’s second defence of the America’s Cup, are not lost,” Helen Clark said.

ENDS

See also…
- Maximising spin-offs from Lord of the Rings
- Some facts about Lord of the Rings

Lord of the Rings – Maximising the spinoffs - TABLE

Activity

Elements

Funding


Premieres - activities/
events

Lead agency – investment NZ


Premieres – London, New York, Los Angeles, Wellington – plus a range of premieres in key territories

Monies will be expended on and in association with these events. This will include a small gift item that will be used as a promotional tool – to promote New Zealand as being the location for LOTR production and postproduction New Zealand food and beverage products .


High profile premieres in key centres for up to 1,500 to 2,000 people including film producers, studios and worldwide media.

Additional events planned in key film markets with Trade NZ, MFAT and Tourism NZ working closely together, and will be used to invite key contacts in trade, tourism and the film production sectors.

$100,000

$100,000

Trade magazine advertising

Lead agency – Investment NZ
Insert New Zealand supplement in the leading film trade magazine, Variety, to coincide with the launch of Part One of LOTR. This supplement would highlight New Zealand as a production centre for film.

This supplement will be formulated to promote the New Zealand industry in what we see as the most effective way which will influence key industry personnel

Additional advertising would be undertaken in the other two key film trade magazines – Hollywood Reporter and Screen International, both key industry publications

$105,000

Visiting Media

Lead Agencies – Investment NZ and Tourism NZ

To bring a range of journalists into New Zealand at the time of the premieres and in the New Year. Special emphasis on film trade magazines (Variety, Screen International, Hollywood Reporter), as well as general business, travel and hi technology magazines.

$50,000

VIP gift Items

Lead agency – Investment NZ
To create a unique New Zealand set of gift items which incorporates the LOTR theme and makes a distinct New Zealand connection with the films. The gifts are likely to be unique – consideration being given to use the models of the various characters of the film as produced by WETA Workshop. It is film industry custom and tradition to give such items to key clients to associate a movie with a key activity.
To be used for VIPs and Ministers as a basis for creating a solid link between NZ and the film


$70,000

LOTR Maps

Lead agency – Film NZ
Additional runs of the New Zealand – Home of Middle Earth maps that have and will be used at key events overseas and have already been in considerable demand, particularly by the news media.

$20,000
Business communications programme


Lead agency
Industry NZ An Industry New Zealand communications programme targeting a range of industry groups and sectors to take advantage of the heightened attention of New Zealand.
$30,000

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Veronika Meduna: The Kaikoura Rebuild

A Scoop Foundation Investigation

Friday will be a big day for people north of Kaikōura – and for hundreds of construction workers who are racing to reopen State Highway 1 in time for the holiday season.

By the afternoon, the South Island’s main transport corridor will be open to traffic again, more than a year after a magnitude 7.8 earthquake mangled bridges and tunnels, twisted rail tracks and buried sections of the road under massive landslides. More>>

 

BPS HYEFU WYSIWYG: Labour's Budget Plans, Families Package

“Today we are announcing the full details of the Government’s Families Package. This is paid for by rejecting National’s tax cuts and instead targeting spending at those who need it most. It will lift 88,000 children out of poverty by 2021." More>>

ALSO:

Gordon Campbell: On Defence Spending, Alabama, And Dolly Parton

The spending lavished on Defence projects to meet the risks that could maybe, possibly, theoretically face New Zealand in future is breath-taking, given how successive governments have been reluctant to spend even a fraction of those amounts on the nation’s actual social needs. More>>

ALSO:

Members' Bills: End Of Life Choice Bill Passes First Reading

The End of Life Choice Bill in the name of David Seymour has been sent to a select committee for consideration by 76 votes to 44. It is the third time Parliament has voted on the issue in recent decades and the first time such a Bill has made it over the first hurdle. More>>

ALSO:

State Sector: MPI Survives Defrag Of Portfolios

The Ministry for Primary Industries will not be split under the new government, but will instead serve as an overarching body for four portfolio-based entities focused on fisheries, forestry, biosecurity and food safety. More>>

ALSO:

Gordon Campbell: On Vulnerable Kids, RNZ Funding, And Poppy

The decision to remove the word ‘vulnerable’ from the Ministry for Vulnerable Children could well mark a whole shift in approach to the care of children in need... More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages