Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

Kedgley Lodges Complaint Over Tegel Ads

3 February 2002

Kedgley Lodges Complaint Over Tegel's 'Pure Natural' Ads

Green Animal Welfare Spokesperson Sue Kedgley has lodged a formal complaint with the Advertising Standards Complaints Board and the Commerce Commission under the Fair Trading Act over Tegel's 'pure, natural healthy chicken' advertising campaign, claiming the ads are misleading (see letters).

Ms Kedgley's complaint alleges that the 'No added growth hormone' television ads and a newly released Tegel brochure promoting Tegel chickens as being 'barn raised' and 'pure, natural healthy chicken' is deceptive and misleads the public about the nature, health and environment of Tegel chickens.

"While it is true that New Zealand chickens are not fed growth hormones, the statement 'no added hormones' is deceptive and misleading because it leads the consumer to infer that no artificial growth promotant is administered to their chickens to make them grow faster," said Ms Kedgley.

"This is not correct, as Tegel routinely feed antibiotics to their chickens, and one of the effects of these antibiotics is to make the chickens grow faster. The antibiotics act as a synthetic growth promotant, or feed enhancer, as the industry calls them.

"I submit that in promoting their products as free of growth hormones without admitting the routine use of antibiotics which have growth promoting effects, Tegel are misleading their consumers," she said.

"Similary, most consumers would infer from Tegel's claim that their chickens are 'pure, natural and healthy' that they are fed a natural diet, containing no chemicals, drugs or antibiotics. This is not the case."

Ms Kedgley said that in 'exploding' one myth, Tegel were helping to further another.

"Describing its chickens as 'barn-raised,' which implies a relatively open indoor environment where animals are free to move around, is also deceptive and misleading given that their chickens are housed at stocking ratios of around 19 chickens per square metre - in the week prior to slaughter each bird has the area of an A4 piece of paper," she said.

Ms Kedgley said there is growing concern at the over-use of antibiotics in modern farming, particularly as antibiotic resistance in humans is growing exponentially, and consumers wanted to know if animals were fed antibiotics on a routine basis.

"Tegel's campaign, while misleading, is an acknowledgement that consumers want to know that their food is safe and that animals have been treated properly. Tegel should respond to this consumer concern by giving consumers the full facts about how their chickens are raised," she said.

Letters of complaint available at http://www.greens.org.nz/searchdocs/pr5033.html?rnd=5451

Ends


© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Scoop 3.0: How You Can Help Scoop’s Evolution

Entering into its third decade of operation, the Scoop news ecosystem is set to undergo another phase of transformation and evolution.

We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our publishing infrastructure and offer even more valuable business tools to commercial users of Scoop. More>>

 
 

Speaking Of Transport: Public Engagement On Wellington Scenarios

“Our work on possible solutions for Wellington’s transport future is ongoing, but has progressed to the stage where we’re ready to share our ideas with the public and seek their feedback to help guide our next steps...” More>>

ALSO:

Parental Leave: National's Time-Sharing Change Fails

National has proposed a change to the Parental Leave and Employment Protection Amendment Bill that would allow both parents to take paid parental leave at the same time, if that is what suits them best. More>>

ALSO:

Train Free Thursday: Workers Strike To Defend Terms Of Employment

"They signed up to these conditions a year ago when they got the contract for Wellington's rail services. Now they're trying to increase profits by squeezing frontline workers." More>>

ALSO:

Seclusion: Ombudsman Emphasises Importance Of Monitoring

Disability Rights Commissioner Paula Tesoriero says that while there have been changes to the Education (Update) Amendment Act 2017 to prohibit the use of seclusion, the report is an important reminder of the importance of regular monitoring of schools. More>>

ALSO:

United Future History: "All Good Things Must End"

'We’re extremely proud of what we’ve achieved over the past 15 years, working alongside the government of the day, both National and Labour.' Mr Light told members on Monday. More>>

Gordon Campbell: On The TPP Outcome, And The Hobbit Law

Somehow the Trans Pacific Partnership trade deal has come lurching back from the dead – and as predicted in this column last week, the member countries gathered in Vietnam have announced a deal in broad principle, shunted aside until a later date the stuff on which they don’t agree, and declared victory. More>>

Agreeing To Differ: Greens Maintain Opposition To TPPA
“The Green Party has long opposed the TPPA. The new proposed deal, which came out of the weekend’s talks, still contains key ISDS concessions to corporations that put our democracy at risk, so our position remains the same,” said Green Party trade spokesperson Golriz Ghahraman. More>>

ALSO:

Monitoring Report: A New Chapter For Children’s Rights In New Zealand?

The Children’s Commissioner is calling on the country to embrace children’s rights to ensure their overall well-being. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages

Opening the Election