Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Research shows youth don't want, or need radio

Katherine Rich National Broadcasting Spokesperson

24 February 2002

Research shows youth don't want, or need Hobbs' radio

Research compiled by the Ministry of Culture and Heritage indicates that New Zealand's young people neither want nor need another government-funded radio station, says National's Broadcasting spokesperson Katherine Rich.

"Only after significant explanation did any focus groups show any interest in the concept of a youth radio network.

"According to one report 'young people in all focus groups took a fairly dim view of the phrase youth radio'. They feared 'government involvement...a didactic approach including counselling and education - boring social programming.

"Yep, that basically sums up what Marian Hobbs has in mind," said Katherine Rich.

"According to another research document 'on average, radio reaches 92% of the youth market at some time during the week' and that 'young people are most likely to listen to the ZM, Edge, Rock, More FM and Channel Z stations' amongst others.

"That's close to saturation point of the youth market, given that not all people choose to listen to the radio at all in any given week.

"Information from her own officials clearly shows that there is no gap in the radio market and no groundswell of support from youth. If the Minister persists establishing a youth radio network purely so she can have a feel-good broadcasting announcement, it will be a blatant waste of taxpayers' money," said Ms Rich.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Supreme Court: Worksafe Decision On Whittall Pike River Prosecution Unlawful

The question in issue on the appeal was whether WorkSafe New Zealand acted to give effect to an unlawful agreement of this nature when it offered no evidence on charges against Peter William Whittall for breaches of the Health and Safety in Employment Act 1992...

The Supreme Court... has found that the decision to offer no evidence was made under an unlawful agreement to stifle prosecution. It has granted a declaration to that effect. More>>


Cullen To Chair: Tax Working Group Terms Of Reference Announced

Finance Minister Grant Robertson and Revenue Minister Stuart Nash today announced the Terms of Reference for the Tax Working Group and that the Group will be chaired by Sir Michael Cullen. More>>


Gordon Campbell: On The New Pike River Agency (And The Air Strike Wing)

Much of the sympathy the public still feels for the families of the Pike River miners has been sustained by the sense that the previous government – let alone the mining company and the processes of receivership and litigation – has never dealt honestly, or fairly, with them. More>>


Not Going Swimmingly: Contractor Cut, New Dates For Christchurch Sports Centre

“As an incoming Minister, I have been conducting a thorough review of progress on the Anchor projects and to learn of a $75 million budget blowout on this project was very disappointing..." More>>


Tertiary: Allowances, Loan Living Costs To Get Boost

“From 1 January, student allowance base rates and the maximum amount students can borrow for living costs will rise by a net $50 a week,” says Education Minister Chris Hipkins... further adjusted from 1 April 2018 in line with any increase in the CPI. More>>


Foreign Affairs: Patrick Gower Interviews Jacinda Ardern

Prime Minister Jacinda Ardern says discussions have already begun on how to bring climate change refugees into New Zealand under a Pacific seasonal employment plan... More>>


Gordon Campbell: On The Centre Right’s Love Of ‘Nanny State’

You’d almost think it was 2005 again. That was a time when the rugged individualists of the centre-right were being beset by government regulations on the nature of light-bulbs, the size of shower heads, the junk food available at school tuck shops and other such essentials... More>>




Featured InfoPages

Opening the Election