Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Japan Visitor Market Back On Track

A strong recovery in the number of visitors to New Zealand from Japan and other Asian markets is a key feature of the latest international visitor arrival figures (for February 2002), Tourism Minister Mark Burton said.

"Swift government and private sector intervention in the wake of September 11th has seen a impressive recovery in the badly affected Japanese visitor market," Mark Burton said.

"Japanese visitor numbers have been improving steadily since November, and in February numbers were, remarkably, identical to February 2001, with 17,374 Japanese visiting New Zealand.

"That's a tremendous reward for a carefully targeted marketing campaign.

"A $2 million funding injection from the government allowed Tourism New Zealand to negotiate the largest partnership campaign it has ever run in Japan. Japanese industry partners and Air New Zealand added another $5 million to the joint campaign, along with up to $5.5 million in discounted fares.

"Both the Prime Minister and myself took the unusual step of publishing open letters in the Japanese press, giving an assurance that New Zealand is a safe and friendly destination to travel to. I took the additional step of travelling to Japan to meet with a number of senior Government and tourism industry leaders.

"The recovery of the Japan visitor market is a good example of what can be achieved by a smart, active government, working in partnership with the private sector," Mark Burton said.

Another feature of the latest visitor arrival figures is the impact of the Chinese New Year falling in February – visitors from Hong Kong were up 109 percent on the previous February, China 101 percent, and Taiwan 21 percent.

Overall, visitor arrivals in February 2002 were 6.2 percent greater than in February 2001, at 212,233.

"January and February have both been record months– it's a great start to the year," Mark Burton said.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Environment And Conservation: Changes To Our Oceans Pose Serious Concerns

New Zealand’s oceans, coasts, and marine wildlife are under growing pressure, according to the first national report from the Ministry for the Environment and Statistics New Zealand about the marine environment. More>>


Police Authority: Use Of Taser Was Disproportionate And Unjustified

The Independent Police Conduct Authority has found that an officer’s second use of a Taser on a mentally unwell Hokitika man was disproportionate and unjustified. More>>


Gordon Campbell: On Holidays, Hekia Parata And Badlands

Hekia Parata, adieu. Reportedly, she’s been ‘passionate’ about education. She has “bravely’ led the charge on the government’s education reforms. In the past week , many of the postscripts to Hekia Parata’s career as Education Minister have sounded like a schoolteacher desperately trying to find some reason why a D student can be marked up to C minus. More>>


Minister of Finance: Plan Shows $100 Billion Infrastructure Projects

Finance Minister Bill English has today launched the Government’s Ten Year Capital Intentions Plan (CIP) which shows a pipeline of $100.9 billion worth of infrastructure projects over the next decade. More>>


Werewolf: Safe Landings Gordon Campbell on the safety challenge to the Wellington runway extension.

The safety-related legal challenge revolves around the size of the 90 metre long Runway End Safety Area (RESA) being proposed for the runway extension. More>>


Environment Commissioner: We Need To Work Together On Climate Change And Farming

“The debate around agricultural emissions and the ETS has been polarised for too long,” said the Commissioner. “But the ETS is not the only way forward – there are other things that can be done.” More>>


NZ Super Fund: Seeking To Put A Market Price On Climate Change

Oct. 19 (BusinessDesk) - The New Zealand Superannuation Fund says it will devise a set of rules to assess investment winners and losers under climate change, a strategy that could rule out fossil fuels or producers such as current portfolio member Exxon ... More>>


Rejuvenation: Parata Will Not Contest 2017 Election

Education Minister and National List MP Hekia Parata has today announced that she will not be contesting the next election. She advised the Prime Minister of her decision earlier this year. More>>

Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news