Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

Fashion Industry Has Opportunities And Challenges

12 August 2002

Fashion Industry Has Opportunities And Challenges

Economic, Industry and Regional Development Minister Jim Anderton is welcoming the first in-depth study of New Zealand’s designer fashion industry as an excellent starting point for getting more New Zealand fashion on catwalks and in fashion stores around the world.

“The designer fashion industry in New Zealand’ was commissioned by Industry New Zealand and written by Paul Blomfield, acting chief executive of the interim fashion design industry association. (report: www.industrynz.govt.nz)

“The report shows that there are a number of production, training and marketing issues that need to be addressed. It also indicates that the barriers to growth are not the products or our talent. New Zealand fashion design is of outstanding quality and there are many steps that we can take to increase our impact internationally,” said Jim Anderton.

“This report will have a significant benefit to the Taskforce which is working on how design adds value to a wide range of products and services.

“Fashion design is a highly visible example of New Zealand innovation and talent and is already having a positive impact on our global reputation and profile.

“Industry New Zealand is already working with the designer fashion industry by supporting the New Zealand and Wellington fashion weeks. The recommendations and the details of this latest report will be worked through by Industry New Zealand, the industry and the Taskforce,” said Jim Anderton.

The scoping report contributes to a range of initiatives that support the Government’s innovation Design Industry Taskforce, which is made up of leading experts in the design industry.

According to the report, the New Zealand designer fashion industry could be worth as much as $160 million a year (based on gross revenues at wholesale prices) and approximately $40.6 million is exported to our largest market Australia.

Designers interviewed for the study reported sales growth of around 10 per cent during the last year.

The study involved a comprehensive survey of New Zealand’s designer fashion businesses, and identified a number of industry-wide problems particularly production and skill shortages.

The recommendations of the study include:

- The establishment of an industry development organisation to promote networking, manage databases and communication within the industry;

- That this organisation facilitate specialist designer and production mentors;

- A greater range of skills and more contact time in fashion design courses; and

- The development of export and market information.

Other findings include:

- The designer fashion study found the industry was dominated by small companies with 72 per cent of the 119 companies having turnover of less than $2 million in the last year.

- Sixty nine per cent employed fewer than 10 full-time staff.

- The industry has a strong emphasis on design with 14 percent of the total workforce primarily involved in design.

- Designer fashion is a young industry with only 13 per cent of businesses established before 1980.

The scoping study builds on an earlier Industry New Zealand report - The creative industries in New Zealand - which placed designer fashion in the creative sector which is growing faster than the rest of the economy.

The study defines designer fashion as including clothing design, the manufacture of clothes for exhibition, consultancy and the spread of fashion lines.

The full study can be downloaded from - www.industrynz.govt.nz

Ends


© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Peters/Ardern Triumph

There are a lot of good reasons to feel joyful about this outcome. It is what so many young voters – the best hope for the country’s future – wanted.

Far more important than the implications for the Economy Gods (is the dollar up or down?) the outcome will also mean many, many vulnerable New Zealanders will have a better life over the next three years at least.

Yet the desire for change was in the majority, across the country... More>>

ALSO:

.

 
 

Submissions Summary: The People's Commission On Public Media

This Summary is a preliminary report from the People’s Commission. It brings together views and aspirations of the hundreds of people who made submissions, attended public meetings, filled out the online survey and made speeches to our Panel. More>>

Housing Plans: Protest Over Ihumatao Development

Ihumatao in Mangere, next to the airport in Auckland, holds the archaeological remains of 1000 years of food production; from when Maori first landed in the area, through to early European settler agriculture and right up until today. More>>

ALSO:

Negotiations: What Does Winston Peters Want His Legacy To Be?

A lot of people in New Zealand seem to resent Winston Peters and the power that he appears to have. “Appears” being the operative word.. More>>

ALSO:

Contains Highly Colloquial Language: Your F**king Guide To Government Formation

The following message is in no way endorsed by the Electoral Commission. They are f**king done with this election. More>>

NZ Emissions Up 50% 1990-2013: Report Confirms CLimate Change Impacting NZ

New Zealand is seeing impacts of excess greenhouse gas emissions in our climate and oceans, according to the latest national report from the Ministry for the Environment and Stats NZ about the state of the atmosphere and climate. More>>

ALSO:

Wellington.Scoop: Arrests At Blockade Of "Weapons Expo"

“We encourage people in Wellington to get down to the Westpac Stadium now for a day of awesome peace action. There will be plenty of food, music and activities to keep us sustained through the day.” More>>

ALSO:

Rorschach Restructuring: Inland Revenue Steps Back From Psychometrics

The Public Service Association will be seeing Inland Revenue in Employment Court over its intention to psychometrically test employees reapplying for their roles at the department as part of its controversial Business Transformation restructuring plan. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages

Opening the Election