Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

Qualmark launch vital step towards sustainability

October 21, 2002 Media Statement

Qualmark launch vital step towards sustainability

Tourism Minister Mark Burton is today welcoming major extensions to the Qualmark programme, ensuring that an official quality assurance system is in place for the whole of New Zealand’s tourism industry. It is, he says, “a vital step in creating long-term sustainable tourism in New Zealand.”

Qualmark is an independent classification and quality rating system for accommodation and tourism retail businesses. The Qualmark brand will clearly identify businesses that have undergone detailed, comprehensive quality assessment in such areas as customer service, facilities, safety and security, and staff training.

Mark Burton stressed the importance of quality as a strategy in developing a world-class tourism industry in New Zealand.

“This government is dedicated to creating a sustainable, high yield tourism industry for New Zealand—one that will enhance both the experience of our visitors and New Zealanders’ quality of life.

“We have already partnered with key industry representatives to create the New Zealand Tourism Strategy to 2010, a document which outlines strategies for achieving this goal.

“Quality was defined in the Strategy as one of the key factors in attaining sustainability, and the launch of Qualmark is the first step towards implementing the strategy as a whole. While increasing visitor numbers is important, it is vital to find a balance between the economic benefits of tourism with issues of sustainability.

“It is essential that visitors are encouraged come at different times of the year, to visit a greater number of places, to stay longer, to spend more, and to experience a wider range of products. To achieve this, visitors must be able to depend upon an exceptional standard across the industry.

"Qualmark will provide visitors with a reliable standardised quality assurance system. By using the Qualmark system to ensure that a high standard is maintained across all aspects of the tourism sector, visitors, businesses and the industry as a whole will all benefit."


The government is investing an additional $2.5 million in Qualmark over the next two and a half years.

This funding will be used to significantly expand the current grading system to include adventure tourism, transport activities and retail, eco-tourism and attractions and to provide a business certification process to encourage best business practice adoption in the tourism sector.


ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Veronika Meduna: The Kaikoura Rebuild

A Scoop Foundation Investigation

Friday will be a big day for people north of Kaikōura – and for hundreds of construction workers who are racing to reopen State Highway 1 in time for the holiday season.

By the afternoon, the South Island’s main transport corridor will be open to traffic again, more than a year after a magnitude 7.8 earthquake mangled bridges and tunnels, twisted rail tracks and buried sections of the road under massive landslides. More>>

 

BPS HYEFU WYSIWYG: Labour's Budget Plans, Families Package

“Today we are announcing the full details of the Government’s Families Package. This is paid for by rejecting National’s tax cuts and instead targeting spending at those who need it most. It will lift 88,000 children out of poverty by 2021." More>>

ALSO:

Gordon Campbell: On Defence Spending, Alabama, And Dolly Parton

The spending lavished on Defence projects to meet the risks that could maybe, possibly, theoretically face New Zealand in future is breath-taking, given how successive governments have been reluctant to spend even a fraction of those amounts on the nation’s actual social needs. More>>

ALSO:

Members' Bills: End Of Life Choice Bill Passes First Reading

The End of Life Choice Bill in the name of David Seymour has been sent to a select committee for consideration by 76 votes to 44. It is the third time Parliament has voted on the issue in recent decades and the first time such a Bill has made it over the first hurdle. More>>

ALSO:

State Sector: MPI Survives Defrag Of Portfolios

The Ministry for Primary Industries will not be split under the new government, but will instead serve as an overarching body for four portfolio-based entities focused on fisheries, forestry, biosecurity and food safety. More>>

ALSO:

Gordon Campbell: On Vulnerable Kids, RNZ Funding, And Poppy

The decision to remove the word ‘vulnerable’ from the Ministry for Vulnerable Children could well mark a whole shift in approach to the care of children in need... More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages