Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


ACC kicks off summer safety programme

ACC kicks off summer safety programme

ACC is taking the safety message to children, road users, swimmers and boaties in its biggest-ever summer injury prevention campaign.

Launching the ThinkSafe Summer Campaign, ACC Minister Ruth Dyson said people could enjoy themselves and be safe at the same time.

“While things we enjoy like swimming and boating are great fun, they can also be dangerous if people are careless. Swimming between the flags, always watching children near water, checking the marine forecast and wearing a life jacket when boating keep people safe without affecting their holiday enjoyment.”

Primary schools have already distributed more than 200,000 summer safety activity books to children aged 5-12, with a total of 300,000 likely to go before the high-profile safety blitz finishes at the end of January.

ACC chief executive Garry Wilson said a bit of planning could make the difference between a successful holiday and one with tragic consequences.

“Thinking safe doesn’t take a great effort. Things like checking tyres before heading off and planning breaks on the journey don’t take long, but they can make all the difference.”

Drivers could also reduce road deaths by keeping their speed down, he said. “An average 1.5kph drop in speeds on the road has contributed to a steady decline in the road toll, from more than 500 fatalities three years ago to less than 440 in the year ended in September.”

ThinkSafe Summer has two parts. The first focuses on the lead-up to Christmas and the distribution of activity books and materials.

Television commercials go to air from December 15 and continue until the end of January.

Hard-hitting water safety advertisements, which have aroused comment when previously screened, will resume from December 26. Advertisements and posters in this period will also remind people of the preparations they can make to reduce the risk of injury once they are on holiday. The campaign’s second phase, beginning on 20 December, will have a strongly regional flavour, focusing on the eight popular holiday destinations: Bay of Islands, Coromandel, Taupo/Rotorua, Tauranga, Nelson, Hawkes Bay Auckland and Queenstown.

The regional programme will be spearheaded by local ACC injury prevention consultants who will lead teams of five or six students at the major holiday destinations.

The students will distribute the activity books, a million stickers and other safety materials including 250,000 posters, to holiday-makers.

Ms Dyson congratulated everyone involved in ThinkSafe Summer including BP, the Automobile Association, McDonalds, the Pharmacy Guild, the Motor Trade Association, Water Safety NZ, the Interislander and WaterSafe Auckland.

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Gordon Campbell: On Judith Collins’ Efforts At Self Correction

Thousands of prisoners currently in prison may be entitled to an earlier release than expected – and compensation – because Corrections has incorrectly calculated their term of imprisonment. Unless of course, the government buries its mistakes by changing the law and retro-actively getting itself off the hook… More>>


More Justice & Corrections

Sector Opposes Bill: Local Government Bill Timeframe Extended

The Minister of Local Government Peseta Sam Lotu-Iiga has asked the Select Committee to extend the report back date for the Local Government Act 2002 Amendment Bill (No 2). More>>


Breed Laws Don’t Work: Vets On New National Dog Control Plan

It is pleasing therefore to see Louise Upston Associate Minister for Local Government calling for a comprehensive solution... However, relying on breed specific laws to manage dog aggression will not work. More>>


Not Waiting On Select Committee: Green Party Releases Medically-Assisted Dying Policy

“Adults with a terminal illness should have the right to choose a medically assisted death,” Green Party health spokesperson Kevin Hague said. “The Green Party does not support extending assisted dying to people who aren't terminally ill because we can’t be confident that this won't further marginalise the lives of people with disabilities." More>>


General Election Review: Changes To Electoral Act Introduced

More effective systems in polling places and earlier counting of advanced votes are on their way through proposed changes to our electoral laws, Justice Minister Amy Adams says. More>>

Gordon Campbell: On Our Posturing At The UN

In New York, Key basically took an old May 2 Washington Post article written by Barack Obama, recycled it back to the Americans, and still scored headlines here at home… We’ve had a double serving of this kind of comfort food. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news