Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


TVNZ Charter compatible with aims of advertisers

TVNZ Charter compatible with aims of advertisers – Maharey

Broadcasting Minister Steve Maharey is confident Television New Zealand’s (TVNZ) new charter will be good for advertisers.

Steve Maharey spoke to the annual general meeting of the Association of New Zealand Advertisers in Auckland this afternoon. Under the Television New Zealand Act, TVNZ is no longer restricted to the pursuit of purely commercial objectives but it is still intent on attracting high levels of advertising revenue.

“Delivering a wider range of audiences to advertisers is critical to the industry’s success and it also fulfils the government’s objective of ensuring TVNZ’s programming choices have wide appeal, while meeting the needs of particular audiences who have been ignored in the past.

“Last year television advertising across all networks was the highest return ever reported by the industry. As a chartered public service broadcaster TVNZ can be expected to repeat the success of similar networks overseas, like the BBC, and continue to build its audiences.

“We expect that this will be particularly valued by advertiser since, TVNZ, as the national broadcaster, can deliver major audiences in an increasingly fragmented media environment.

“In a small country like New Zealand, the government cannot hope to fully fund public television. We are forging a new approach that balances social and commercial objectives,” Steve Maharey said.

Steve Maharey also urged advertisers to be socially responsible about the presentation of advertising images.

“The current debate about child obesity, teenage drinking and biased information about medicines has generated genuine public concern because of the problems that can emerge from exposure to irresponsible images and information.

“The advertising industry has a good record of acting responsibly on these issues. Advertising codes developed by the Advertising Standards Authority are being observed in both letter and spirit.

“However there is a very low tolerance for abuses of these codes amongst both the general public and parliamentarians. With increasing public scrutiny I think it is timely for advertisers to examine whether they are pushing the boundaries further than are tolerable,” Steve Maharey said.

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The New Pike River Agency (And The Air Strike Wing)

Much of the sympathy the public still feels for the families of the Pike River miners has been sustained by the sense that the previous government – let alone the mining company and the processes of receivership and litigation – has never dealt honestly, or fairly, with them.

Finally, yesterday’s announcement by the Ardern government that a new state agency will be set up to assess and plan the manned re-entry to the mine (on a set timetable) goes a long way to meeting the families’ remaining request: that they be enabled, if at all possible, to bury their loved ones. More>>


Foreign Affairs: Patrick Gower Interviews Jacinda Ardern

Prime Minister Jacinda Ardern says discussions have already begun on how to bring climate change refugees into New Zealand under a Pacific seasonal employment plan... More>>


Gordon Campbell: On The Centre Right’s Love Of ‘Nanny State’

You’d almost think it was 2005 again. That was a time when the rugged individualists of the centre-right were being beset by government regulations on the nature of light-bulbs, the size of shower heads, the junk food available at school tuck shops and other such essentials... More>>

Speaking Of Transport: Public Engagement On Wellington Scenarios

“Our work on possible solutions for Wellington’s transport future is ongoing, but has progressed to the stage where we’re ready to share our ideas with the public and seek their feedback to help guide our next steps...” More>>


Parental Leave: National's Time-Sharing Change Fails

National has proposed a change to the Parental Leave and Employment Protection Amendment Bill that would allow both parents to take paid parental leave at the same time, if that is what suits them best. More>>


Train Free Thursday: Workers Strike To Defend Terms Of Employment

"They signed up to these conditions a year ago when they got the contract for Wellington's rail services. Now they're trying to increase profits by squeezing frontline workers." More>>


Seclusion: Ombudsman Emphasises Importance Of Monitoring

Disability Rights Commissioner Paula Tesoriero says that while there have been changes to the Education (Update) Amendment Act 2017 to prohibit the use of seclusion, the report is an important reminder of the importance of regular monitoring of schools. More>>





Featured InfoPages

Opening the Election