Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Design key to Business export success

Design key to Business export success

“The better New Zealand’s design – the greater our exports,” says Jim Anderton.

Jim Anderton, Minister for Industry and Regional Development, has welcomed moves to help New Zealand businesses achieve export success through better use of design and has said the Government will respond in the next few months.

Speaking today at the launch of the Design Taskforce Report “Success by Design”, Jim Anderton said that in a fiercely competitive global environment, innovation, imagination and creativity would be the key to New Zealand’s economic growth in the future.

The report, ‘Success By Design’, outlines strategies for better integration of design into a business’ product development lifecycle. The aim is help grow New Zealand’s exports by making New Zealand-made products more internationally competitive.

“By being a design-led business, you immediately increase the value and quality of your product – leading to greater export success through better visibility, brand awareness, increased sales and market share.

“Well designed products, with a New Zealand stamp on them - from furniture to baggage handling systems, to appliances – all have the ability to completely transform the way consumers and importers around the world perceive New Zealand and what its capable of producing,” said Jim Anderton.

The Government-appointed Design Taskforce, established in 2002, authored the report. Its work has been facilitated by Industry New Zealand. The design industry, along with Biotechnology and Information and Communication Technology, has been identified as an industry that can promote growth in other sectors by adding value to their profitability.

“We need to strengthen links between our designers and our innovative businesses for New Zealand to be operating at the top of its economic potential,” said Jim Anderton.

“The 2001/2002 World Economic Forum’s Global Competitiveness report Worldwide, revealed there is a strong correlation between the countries that have achieved a high competitiveness ranking and their design capability.

“Several successful international economies including Finland, Denmark, Ireland, and the UK understand this and have developed policies and strategies to better integrate design into business,” he said.

Jim Anderton said that New Zealand businesses’ size and distance from key markets, meant that they had to think outside the square to capture consumer attention and crack export markets.

“By establishing ourselves on the global market, as an innovative, high-quality provider of well-designed, customer-focused products, we open doors for all New Zealand businesses to target lucrative global niches,” he said.

“Effective use of design will enable New Zealand businesses to showcase their ingenuity and innovation on the international stage, and achieve greater export success.”


Design Taskforce, http:// http://www.industrytaskforces.govt.nz

The Design Taskforce was formed in May 2002 in response to the Government’s Growth and Innovation Framework.

Hon. Jim Anderton, Minister for Industry and Regional Development is convenor of the Taskforce, whose members are:

Ray Labone, (Chairman) DesignWorks Richard Cutfield, Pencarrow Investments Mary Davy, Maxim-Group Ltd Neville Findlay, Zambesi Professor Simon Fraser, Victoria University Peter Haythornthwaite, Creative Labs Michael James, UNITEC Bina Klose, Shape Design Ltd Jeremy Moon, Icebreaker Mark Pennington, Formway Furniture Professor John Raine, Canterbury University Henare Walmsley, Tawhiri Architects Professor Leong Yap, Massey University

Its terms of reference were: Raising the awareness of design as a key enabler for industry in New Zealand and within the New Zealand creative industries;

Developing a design-focused strategy for selected manufacturing and New Zealand industry in general;

Developing an awareness of the significance of and need for a more focused and collaborative approach within design-using industries;

Promoting the importance of protecting design IP; and providing information to help shape sector strategy.

The taskforce has expanded on these initial terms of reference to take up the challenge of creating a transformation that increases the value and competitiveness of New Zealand businesses through strategic use of design, and builds on New Zealand's design capability.

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Also, Loan Interest: Productivity Commission On Tertiary Education

Key recommendations include better quality control; making it easier for students to transfer between courses; abolishing University Entrance; enabling tertiary institutions to own and control their assets; making it easier for new providers to enter the system; and facilitating more and faster innovation by tertiary education providers... More>>


Higher Payments: Wellington Regional Council Becomes A Living Wage Employer

Councillor Sue Kedgley said she was delighted that the Wellington Regional Council unanimously adopted her motion to become a Living Wage employer, making it the first regional council in New Zealand to do so. More>>


Scoop Images:
Dame Patsy Reddy Sworn In As Governor-General

This morning Dame Patsy Reddy was sworn in as the New Zealand Realm’s 21st Governor-General. The ceremony began with a pōwhiri to welcome Dame Patsy and her husband Sir David Gascoigne to Parliament. More>>


Ruataniwha: DOC, Hawke's Bay Council Developer Take Supreme Court Appeal

The Department of Conservation and Hawke's Bay Regional Investment Company (HBRIC) are appealing to the Supreme Court over a conservation land swap which the Court of Appeal halted. More>>


With NZ's Marama Davidson: Women’s Flotilla Leaves Sicily – Heading For Gaza

Women representing 13 countries spanning five continents began their journey yesterday on Zaytouna-Oliva to the shores of Gaza, which has been under blockade since 2007. On board are a Nobel Peace Laureate, three parliamentarians, a decorated US diplomat, journalists, an Olympic athlete, and a physician. A list of the women with their background can be found here. More>>

Gordon Campbell: On The Key Style Of Crisis Management

At Monday’s post Cabinet press conference Key was in his finest wide- eyed “Problem? What problem?” mode. No, there wasn’t really a problem that top MPI officials had been at odds with each other over the meaning of the fisheries policy and how that policy should be pursued... More>>


Mt Roskill: Greens Will Not Stand In Likely Post-Goff By-Election

“The Green Party’s priority is changing the Government in 2017, and as part of that we’ve decided that we won’t stand a candidate in the probable Mt Roskill by-election... This decision shows the Memorandum of Understanding between Labour and the Green Party is working." More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news