Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Minister welcomes Northland tourism development

Minister welcomes Northland tourism development initiative

Northland is to receive $2 million under New Zealand Trade and Enterprise’s Regional Partnership Programme for a major tourism strategy, the Minister for Economic, Industry and Regional Development Jim Anderton announced today.

Enterprise Northland is to receive the funding over three years to implement its Activate Northland project and develop Northland’s tourism sector.

Jim Anderton said tourism already contributes substantially to Northland’s economy but there is significant potential for growth.

“The result of this initiative will be a stronger regional economy and more jobs,” said Jim Anderton.

“The strength of the project is its focus on developing Northland’s people resource at the same time as efforts go into developing its physical resources.

“Tourism growth nationally is expected to continue increasing and this project will help ensure Northland benefits from that growth.”

The project aims to increase the capability of Northland’s businesses, enhance their web presence, increase visitor numbers, the length of stay and visitor spend within the region.

A pilot, targeting tourism businesses along Twin Coast Discovery Highway, is the first stage of the project.

The pilot group of businesses will be offered management training and upskilling with a particular emphasis on their effective use of the Internet as a destination marketing tool. This is seen as a priority with broadband access due to be rolled out within Northland over the next two years.

The Activate Northland project also aims to increase the consistency and quality of the visitor experience. It seeks to develop unique new Maori attractions and build the education and conference market in the region.

The project will also seek to attract further investment into Northland’s tourism sector.

New Zealand Trade and Enterprise is supportive of regional approaches to economic development and it is pleasing to see the Northland Regional Council and the Kaipara, Whangarei and Far North District Councils supporting Enterprise Northland efforts to drive economic development in Northland, Mr Anderton said.

Enterprise Northland includes representatives from Kaipara, Far North and Whangarei District Councils, local iwi, business and community representatives.

This is the sixth major regional initiative to receive funding under New Zealand Trade and Enterprise’s Regional Partnership Programme. All initiatives are a mix of private and public sector funding.


About New Zealand Trade and Enterprise New Zealand Trade and Enterprise (NZTE) is the New Zealand Government's trade and economic development agency, formed from the merger of Trade New Zealand and Industry New Zealand. Using its network of offices in New Zealand and around the world, NZTE works with businesses to help grow their international competitiveness, profitability and capability. http://

The Regional Partnership Programme

The Regional Partnership Programme provides guidance and grants to help regions identify and develop sustainable growth strategies, and put them into action.

Funding of up to $100 000 per region per three years for strategic planning, up to $100 000 per 12 month period for capability building and up to $2 million for Major Regional Initiatives per three year cycle is available to help regions realise their potential.

There are 26 regional partnership groups who can apply for funding. The regional partnership groups include local authorities, economic development agencies, businesses, tertiary institutions, iwi and community organisations one-off initiatives.

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Peters/Ardern Triumph

There are a lot of good reasons to feel joyful about this outcome. It is what so many young voters – the best hope for the country’s future – wanted.

Far more important than the implications for the Economy Gods ( is the dollar up or down? ) last night’s outcome will also mean many, many vulnerable New Zealanders will have a better life over the next three years at least.

Yet the desire for change was in the majority, across the country..>>>More


Labour on its agreement |Peters: Post-Election Announcement Speech | Greenpeace “cautiously hopeful” about new Government | ACT - Madman on the loose | E tū ecstatic | Chamber welcomes the outcome | Greens on their joining Govt | EDS welcomes new govt | Immigrant groups worry | Feds ready to engage new coalition government | Labour Ministers of the Crown announced


Climate: Increasing Greenhouse Emissions Hit NZ

New Zealand is seeing impacts of excess greenhouse gas emissions in our climate and oceans, according to the latest national report from the Ministry for the Environment and Stats NZ about the state of the atmosphere and climate…More>>


Wellington.Scoop: Arrests At Blockade Of "Weapons Expo"

“We encourage people in Wellington to get down to the Westpac Stadium now for a day of awesome peace action. There will be plenty of food, music and activities to keep us sustained through the day.” More>>


Rorschach Restructuring: PSA Taking Inland Revenue To Court Over Psychometrics

The Public Service Association will be seeing Inland Revenue in Employment Court over its intention to psychometrically test employees reapplying for their roles at the department as part of its controversial Business Transformation restructuring plan. More>>


Nuclear Disarmament: Nobel Peace Prize 2017 Awarded To ICAN

Congratulations from iCAN Aotearoa New Zealand to international iCAN, the other iCAN national campaigns and partner organisations, and the countless organisations and individuals who have worked so hard for a nuclear weapons-free world since 1945. More>>


Expenses: Waikato DHB CEO Resigns

An independent inquiry has identified that Dr Murray had spent more than the agreed $25K allocated for relocation costs, and other unauthorized expenses involving potential financial breaches of the chief executive’s obligations. More>>


Wellington.Scoop: Sad About The Trolley Buses?

The Regional Council’s MetLink is today spending money to tell us that it really loves Wellington’s trolley buses, even though they’re all being taken off our roads by the end of this month. More>>


Post-Election: Preliminary Coalition Talks Begin

New Zealand First will hold post-election preliminary discussions in Wellington with the National Party tomorrow morning and the Labour Party tomorrow afternoon. More>>




Featured InfoPages

Opening the Election