Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Minister welcomes crack down on alcohol ads

Minister welcomes crack down on alcohol advertising

Associate Minister of Health Damien O'Connor says today’s release of the Advertising Standards Authority’s review on liquor advertising sends a strong signal to the alcohol industry that targeting young people will not be tolerated.

The ASA’s review panel on liquor advertising on television and radio has opted to tighten the provision of alcohol advertising, particularly that which targets minors.

Under the new advertising code, advertising of RTDs (ready-to-drink beverages) will be banned, as will other products, if their packaging and merchandise is likely to appeal to minors.

Mr O’Connor, who has delegated responsibility for alcohol control, said the code would send a clear message to the alcohol industry that targetting young people was now out of bounds.

“Advertisers will no longer be able to create ads using images that are directly targetted at teens, and their ads can’t be broadcast if the packaging does not conform to the code.

“Teenagers in particular are very easily influenced by what they see and hear in the media, and the portrayal of alcohol as a ‘cool’ socially-acceptable product is difficult to counter.

“There is growing evidence that advertising and drinking culture are linked, but now that the alcohol industry is less able to reach potential new drinkers through the TV or radio, society as a whole will be better off.”

Mr O’Connor said he was disappointed, however, that the review panel had relaxed the start time of liquor advertising on television to 8.30pm, from 9pm, but was pleased that submissions calling for alcohol advertising during sports broadcasts had been rejected by the panel.

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Veronika Meduna: The Kaikoura Rebuild

A Scoop Foundation Investigation

Friday will be a big day for people north of Kaikōura – and for hundreds of construction workers who are racing to reopen State Highway 1 in time for the holiday season.

By the afternoon, the South Island’s main transport corridor will be open to traffic again, more than a year after a magnitude 7.8 earthquake mangled bridges and tunnels, twisted rail tracks and buried sections of the road under massive landslides. More>>


BPS HYEFU WYSIWYG: Labour's Budget Plans, Families Package

“Today we are announcing the full details of the Government’s Families Package. This is paid for by rejecting National’s tax cuts and instead targeting spending at those who need it most. It will lift 88,000 children out of poverty by 2021." More>>


Gordon Campbell: On Defence Spending, Alabama, And Dolly Parton

The spending lavished on Defence projects to meet the risks that could maybe, possibly, theoretically face New Zealand in future is breath-taking, given how successive governments have been reluctant to spend even a fraction of those amounts on the nation’s actual social needs. More>>


Members' Bills: End Of Life Choice Bill Passes First Reading

The End of Life Choice Bill in the name of David Seymour has been sent to a select committee for consideration by 76 votes to 44. It is the third time Parliament has voted on the issue in recent decades and the first time such a Bill has made it over the first hurdle. More>>


State Sector: MPI Survives Defrag Of Portfolios

The Ministry for Primary Industries will not be split under the new government, but will instead serve as an overarching body for four portfolio-based entities focused on fisheries, forestry, biosecurity and food safety. More>>


Gordon Campbell: On Vulnerable Kids, RNZ Funding, And Poppy

The decision to remove the word ‘vulnerable’ from the Ministry for Vulnerable Children could well mark a whole shift in approach to the care of children in need... More>>





Featured InfoPages