Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Minister welcomes crack down on alcohol ads

Minister welcomes crack down on alcohol advertising

Associate Minister of Health Damien O'Connor says today’s release of the Advertising Standards Authority’s review on liquor advertising sends a strong signal to the alcohol industry that targeting young people will not be tolerated.

The ASA’s review panel on liquor advertising on television and radio has opted to tighten the provision of alcohol advertising, particularly that which targets minors.

Under the new advertising code, advertising of RTDs (ready-to-drink beverages) will be banned, as will other products, if their packaging and merchandise is likely to appeal to minors.

Mr O’Connor, who has delegated responsibility for alcohol control, said the code would send a clear message to the alcohol industry that targetting young people was now out of bounds.

“Advertisers will no longer be able to create ads using images that are directly targetted at teens, and their ads can’t be broadcast if the packaging does not conform to the code.

“Teenagers in particular are very easily influenced by what they see and hear in the media, and the portrayal of alcohol as a ‘cool’ socially-acceptable product is difficult to counter.

“There is growing evidence that advertising and drinking culture are linked, but now that the alcohol industry is less able to reach potential new drinkers through the TV or radio, society as a whole will be better off.”

Mr O’Connor said he was disappointed, however, that the review panel had relaxed the start time of liquor advertising on television to 8.30pm, from 9pm, but was pleased that submissions calling for alcohol advertising during sports broadcasts had been rejected by the panel.

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

NZEI: Primary Teachers And Principals Vote To Reject Offers

Primary teachers and principals have resoundingly rejected the Government’s latest collective agreement offers...

NZEI Te Riu Roa President Lynda Stuart said members had sent a clear message that the offers did not address concerns about the growing teacher shortage, time to teach and support for children with additional learning needs. More>>


No Confidence In GWRC: Bus Drivers Vote For Strike Next Month

The Wellington Tramways Union today voted overwhelmingly for bus drivers to strike because of the breakdown in negotiations with the Wellington bus operators. More>>


Unanimous: MP Pay Freeze Bill Passes

“The Remuneration Authority (Members of Parliament Remuneration) Amendment legislation, to freeze the pay of MPs for one year, has been passed unanimously by the House today." More>>

Gordon Campbell: On The Party Of No Ideas

The striking thing about the issues that have had political coverage over the past few months is the almost total lack of policy content to any of them. To date, Her Majesty’s Opposition have been entirely focussed on failings in Beehive management.. More>>


America's Cup: Environment Court Grants Consents

Auckland Mayor Phil Goff says, “I welcome today’s decision by the Environment Court to grant consent for the bases and associated infrastructure to host the 36th America’s Cup." More>>


Gordon Campbell: On Bridges’ ‘Meth Crooks’ Leadership Failure

Back in June, Bridges publicly accepted that Housing NZ had got it wrong, and that the National government had acted upon bad advice. Now, you’d think this admission would create a broad bi-partisan basis for compensation to those families who had been unfairly evicted... More>>


Medical: New Surgical Mesh Safeguards

The Government has introduced strict new safeguards on the use of surgical mesh that are expected to limit its use in urogynaecological surgery. More>>


Handley Handling: Fired Chief Technology Officer Releases Communications

In the interests of drawing a line on this issue, today I am releasing a detailed timeline of events and all of the emails and texts between myself and Clare Curran, and myself and the Prime Minister about the role and my move back to New Zealand. More>>





InfoPages News Channels