Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Tourism NZ Awards Recognise UK Market Strength

Tourism New Zealand Awards a chance to recognise continued strength of UK market

Tourism Minister Mark Burton today congratulated the UK travel industry for their innovation and excellence in marketing New Zealand as a top tourism destination.

Speaking at the Tourism New Zealand and Air New Zealand Travel and Tourism Awards in London, Mark Burton said that although New Zealand’s tourism sector has been affected by global events over the past 12 months, UK visitor numbers have shown an overall pattern of growth.

“Much of this continued success comes down to the outstanding work done by the people in this room. In order to keep New Zealand at the forefront of international tourism, we need an offshore travel trade that understands the unique products New Zealand has on offer, and that is able to communicate this to the public in innovative and targeted ways.

“The United Kingdom has traditionally been a strong market for New Zealand, second only to Australia in terms of visitor numbers. But, beyond their worth in terms of market share, guests from the UK are valuable in terms of their fit with our target market—termed by Tourism New Zealand as the “interactive traveller.”

“These high-yield, high-value travellers regularly visit international destinations, like to get off the beaten track, and consume a wide range of tourism products. They come to New Zealand for authentic experiences with our natural, social, and cultural environments.

“Our goal is to continue to build a truly sustainable, yield-driven industry—one that strikes a balance between managing the impacts of our growing tourism sector and maximising its obvious economic benefits. To achieve this, we must both manage the growth of visitor numbers and focus on attracting the kind of visitors who will respect our country’s unique attributes.

“The long-term future of our sector depends on quality. It depends on every visitor receiving a world-class experience—meeting or exceeding their expectations on every level. Tonight’s awards recognise those in the trade who settle for nothing less than the highest standards in quality, setting the benchmark for the rest of the industry.

“Your outstanding work is essential to the continued success of the New Zealand tourism industry. I look forward to continuing to work in partnership to develop New Zealand even further as a world-class, year-round, international holiday destination.”

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Decision Day: Peters Chooses Labour

Winston Peters says he will form a Government in coalition with Labour and the Greens giving confidence and supply.

Peters said he had been offered the position of Deputy Prime Minister and a number of other ministerial posts would go to his colleagues

He said economic and monetary policy changes were needed to face a coming economic downturn.>>>More


Labour on its agreement |Peters: Post-Election Announcement Speech | Greenpeace “cautiously hopeful” about new Government | ACT - Madman on the loose | E tū ecstatic | Chamber welcomes the outcome


Climate: Increasing Greenhouse Emissions Hit NZ

New Zealand is seeing impacts of excess greenhouse gas emissions in our climate and oceans, according to the latest national report from the Ministry for the Environment and Stats NZ about the state of the atmosphere and climate…More>>


Wellington.Scoop: Arrests At Blockade Of "Weapons Expo"

“We encourage people in Wellington to get down to the Westpac Stadium now for a day of awesome peace action. There will be plenty of food, music and activities to keep us sustained through the day.” More>>


Rorschach Restructuring: PSA Taking Inland Revenue To Court Over Psychometrics

The Public Service Association will be seeing Inland Revenue in Employment Court over its intention to psychometrically test employees reapplying for their roles at the department as part of its controversial Business Transformation restructuring plan. More>>


Nuclear Disarmament: Nobel Peace Prize 2017 Awarded To ICAN

Congratulations from iCAN Aotearoa New Zealand to international iCAN, the other iCAN national campaigns and partner organisations, and the countless organisations and individuals who have worked so hard for a nuclear weapons-free world since 1945. More>>


Expenses: Waikato DHB CEO Resigns

An independent inquiry has identified that Dr Murray had spent more than the agreed $25K allocated for relocation costs, and other unauthorized expenses involving potential financial breaches of the chief executive’s obligations. More>>


Wellington.Scoop: Sad About The Trolley Buses?

The Regional Council’s MetLink is today spending money to tell us that it really loves Wellington’s trolley buses, even though they’re all being taken off our roads by the end of this month. More>>


Post-Election: Preliminary Coalition Talks Begin

New Zealand First will hold post-election preliminary discussions in Wellington with the National Party tomorrow morning and the Labour Party tomorrow afternoon. More>>




Featured InfoPages

Opening the Election