Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 


New fines payment campaign targets worst offenders

New fines payment campaign targets worst offenders

An eye-catching advertising campaign targeting one of the worst groups of fines defaulters in the country was launched today with a frank message from Courts Minister Rick Barker.

"If you don't pay, you'll lose your car."

Mr Barker's warning is targeted at the approximately 50,000 young men aged 20 to 30 who owe in the region of $150 million of overdue reparation and fines.

"This demographic represents some of the worst fines payers and reparation defaulters in the country. These young men seem incapable of owning up to their fines so we're going to hit them where it hurts the most.

"Cars are a status symbol and essential to a young persons lifestyle, but the Justice Ministry's new campaign will give them food for thought. If you fail to pay overdue fines, your car will be seized to pay the outstanding amount."

To keep the pressure on recidivist fines defaulters, the Justice Ministry's new ad campaign promises those people instant membership of the 'Confiscated Car Club', a fictional club made up of people who have had their car seized for non-payment of fines.

Potential "club" members will also receive loads of messages and friendly reminders of their special status through regular radio advertisements and signs on buses and at bus shelters.

"We're taking our message to the streets where our target group is. By using buses as mobile billboards, we hope to strike a nerve and help turn the tide on fines defaulters," Mr Barker said.

Another key message of the campaign: 'A new member every hour', with a picture of a tow-truck, underlined the fact that this was a real consequence of ignoring fines.

The greatest proportion of overdue fines are for driving and vehicle licence offences, but enforcement will also target unpaid Court-ordered reparation owed to victims.

Young men aged 20 to 30 owe around half of overdue reparation by value and make up half of all those owing it

The advertising will run for two weeks before an intensive one month physical enforcement campaign begins throughout the country on 1 March.

"Collections officers will be out and about in towns and cities all over New Zealand, following up on the warnings given through the advertising.

"Enforcement will target all overdue reparation and fines defaulters, but the advertising target group of young men will feature significantly because they represent around a third of total fines defaulters," Mr Barker said.

While the new campaign had a humorous message, Mr Barker said the Justice Ministry was serious about collecting overdue fines, particularly reparation owed to victims.

"The message to fines defaulters is clear. Pay up soon, or you could be joining the 'Confiscated Car Club'."

People can check if they have a fine or arrange to pay one by calling 0800 4 FINES (0800 434 637) or by visiting Fines Online at www.fines.govt.nz

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Also, Loan Interest: Productivity Commission On Tertiary Education

Key recommendations include better quality control; making it easier for students to transfer between courses; abolishing University Entrance; enabling tertiary institutions to own and control their assets; making it easier for new providers to enter the system; and facilitating more and faster innovation by tertiary education providers... More>>

ALSO:

Higher Payments: Wellington Regional Council Becomes A Living Wage Employer

Councillor Sue Kedgley said she was delighted that the Wellington Regional Council unanimously adopted her motion to become a Living Wage employer, making it the first regional council in New Zealand to do so. More>>

ALSO:

Scoop Images:
Dame Patsy Reddy Sworn In As Governor-General

This morning Dame Patsy Reddy was sworn in as the New Zealand Realm’s 21st Governor-General. The ceremony began with a pōwhiri to welcome Dame Patsy and her husband Sir David Gascoigne to Parliament. More>>

ALSO:

Ruataniwha: DOC, Hawke's Bay Council Developer Take Supreme Court Appeal

The Department of Conservation and Hawke's Bay Regional Investment Company (HBRIC) are appealing to the Supreme Court over a conservation land swap which the Court of Appeal halted. More>>

ALSO:

With NZ's Marama Davidson: Women’s Flotilla Leaves Sicily – Heading For Gaza

Women representing 13 countries spanning five continents began their journey yesterday on Zaytouna-Oliva to the shores of Gaza, which has been under blockade since 2007. On board are a Nobel Peace Laureate, three parliamentarians, a decorated US diplomat, journalists, an Olympic athlete, and a physician. A list of the women with their background can be found here. More>>

Gordon Campbell: On The Key Style Of Crisis Management

At Monday’s post Cabinet press conference Key was in his finest wide- eyed “Problem? What problem?” mode. No, there wasn’t really a problem that top MPI officials had been at odds with each other over the meaning of the fisheries policy and how that policy should be pursued... More>>

ALSO:

Mt Roskill: Greens Will Not Stand In Likely Post-Goff By-Election

“The Green Party’s priority is changing the Government in 2017, and as part of that we’ve decided that we won’t stand a candidate in the probable Mt Roskill by-election... This decision shows the Memorandum of Understanding between Labour and the Green Party is working." More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Parliament
Search Scoop  
 
 
Powered by Vodafone
NZ independent news