Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

100% Pure — More than just words

4 March 2004 Media Statement

100% Pure — More than just words

Minister of Tourism Mark Burton is today calling for the entire tourism sector to put sustainability at the heart of the industry.

Speaking at the Green Globe Sustainable Tourism Conference, Mark Burton said that a long-term future for tourism in New Zealand would demand an ongoing commitment by both government and the industry.

“Tourism’s importance to New Zealand cannot be overstated. This economic powerhouse generates close to ten percent of New Zealand’s GDP, is directly and indirectly responsible for one in eleven jobs, supports over 15,000 businesses, and is our second largest foreign exchange earner—poised to take over from dairy as number one within the next two years.

“2003 was another record year for our tourism sector, with over two million international visitor arrivals for the second year in a row. Even better news is that while international visitor numbers are predicted to grow by 5.7 percent annually to 2009, visitor expenditure will increase by 9.7 percent—nearly double the growth in arrivals.

“Visitor figures for January 2004 showed an 11 percent increase on 2003, translating to an extra $60 million in foreign exchange earnings to New Zealand’s economy.

“But with success comes responsibility. We must continue to work together to build a sustainable, yield-driven industry—one that strikes a balance between managing the impacts of tourism on the environments of our unique nation, and reaping its potential economic benefits.

“New Zealand markets itself as a 100% Pure, quality destination. This powerful image has created a compelling message worldwide about what the New Zealand experience is really about—authenticity. The 100% Pure campaign, particularly in its ongoing leveraging off the Lord of the Rings films, is cutting through the deafening noise of the international tourism market to gain world attention. People know who we are, and they want to experience New Zealand for themselves.

“We must deliver on this image. The future of the industry rests on all tourism operators adopting sustainable practices in every aspect of their business, and in ensuring that New Zealand’s tourism product is always of exceptional quality.

“New Zealand is too small and too distant to ever focus on volume-based tourism. We will never be the world’s cheapest destination—nor should we want be. Rather, we must put our energies toward becoming the world’s most sought-after destination—sophisticated, beautiful, and culturally diverse.

“As Minister of Tourism, I look forward to continuing to work in partnership with the sector to achieve this goal,” said Mark Burton.

ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Scoop 3.0: How You Can Help Scoop’s Evolution

Entering into its third decade of operation, the Scoop news ecosystem is set to undergo another phase of transformation and evolution.

We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our publishing infrastructure and offer even more valuable business tools to commercial users of Scoop. More>>

 
 

Speaking Of Transport: Public Engagement On Wellington Scenarios

“Our work on possible solutions for Wellington’s transport future is ongoing, but has progressed to the stage where we’re ready to share our ideas with the public and seek their feedback to help guide our next steps...” More>>

ALSO:

Parental Leave: National's Time-Sharing Change Fails

National has proposed a change to the Parental Leave and Employment Protection Amendment Bill that would allow both parents to take paid parental leave at the same time, if that is what suits them best. More>>

ALSO:

Train Free Thursday: Workers Strike To Defend Terms Of Employment

"They signed up to these conditions a year ago when they got the contract for Wellington's rail services. Now they're trying to increase profits by squeezing frontline workers." More>>

ALSO:

Seclusion: Ombudsman Emphasises Importance Of Monitoring

Disability Rights Commissioner Paula Tesoriero says that while there have been changes to the Education (Update) Amendment Act 2017 to prohibit the use of seclusion, the report is an important reminder of the importance of regular monitoring of schools. More>>

ALSO:

United Future History: "All Good Things Must End"

'We’re extremely proud of what we’ve achieved over the past 15 years, working alongside the government of the day, both National and Labour.' Mr Light told members on Monday. More>>

Gordon Campbell: On The TPP Outcome, And The Hobbit Law

Somehow the Trans Pacific Partnership trade deal has come lurching back from the dead – and as predicted in this column last week, the member countries gathered in Vietnam have announced a deal in broad principle, shunted aside until a later date the stuff on which they don’t agree, and declared victory. More>>

Agreeing To Differ: Greens Maintain Opposition To TPPA
“The Green Party has long opposed the TPPA. The new proposed deal, which came out of the weekend’s talks, still contains key ISDS concessions to corporations that put our democracy at risk, so our position remains the same,” said Green Party trade spokesperson Golriz Ghahraman. More>>

ALSO:

Monitoring Report: A New Chapter For Children’s Rights In New Zealand?

The Children’s Commissioner is calling on the country to embrace children’s rights to ensure their overall well-being. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages

Opening the Election