Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Giant Eggs Hatch A Real Pig's Breakfast

7 April, 2004

Green MP Sue Kedgley, the Party's Safe Food and Consumer Affairs spokesperson, today slammed the marketing of huge, one kilogram chocolate Easter eggs that challenge children to eat the giant egg in less than 15 minutes, saying it was the height of irresponsibility.

The 'What a Pig' eggs are being sold through branches of The Warehouse. The Warehouse is a shareholder in Waikato Valley Chocolates, the company producing the eggs.

The packaging of the eggs displays a 'Pig-o-meter' time scale says that if a child takes more than two hours to eat the egg they are a 'loser', whereas if they eat it in less than 15 minutes the child is a legendary pig. In between, the child is either a hero or a wimp.

"Encouraging children to eat these huge eggs, which contain one cup of fat and two and a half cups of sugar, in 15 minutes is completely irresponsible," said Ms Kedgley. "Then to suggest that they are a wimp or loser for not eating it in an hour is a terrible message to send to our children.

"Essentially, children are being egged on to eat four times the recommended daily intake of calories in less than 15 minutes."

Ms Kedgley called on the Warehouse to remove these eggs from its shelves. "The Warehouse cannot credibly claim to be socially responsible when it is marketing food in this totally irresponsible way.

"How can we encourage children to eat healthy food when they're branded a loser for not gobbling up a massive Easter egg in 15 minutes?" asked Ms Kedgley. "This is the kind of exploitative marketing that is fuelling the obesity epidemic.

"It's horrifying to think of what will happen to children if they take up the challenge and stuff themselves with this pig's breakfast of sugar and fat in less than 15 minutes."

Based on nutritional information on the packaging, the egg contains 304 grams of fat, 586 grams of sugar and contains 5,384 calories. This equates to one cup of fat and two-and-a-half cups of sugar.

"Easter's always been a time of indulgence for children and it's good to have fun with food, but these speed-racing eggs go beyond the realms of acceptability," said Ms Kedgley.

Australia's recommended daily intakes indicate four to seven year-old children consume 1442 to 1923 calories per day; for eight to 11 years, the range is 1682 to 2163 calories. New Zealand has not yet set guidelines.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

PM's Press Conference: Pike Re-Entry Agency

At today's post-cabinet press conference Prime Minister Jacinda Ardern was joined by Minister Responsible for Pike River Re-entry Andrew Little to announce plans for the new agency for re-entry of the mine.

The Pike River Recovery Agency, Te Kahui Whakamana Rua Tekau ma Iwa, will be officially established on 31 January 2018 and will work with the Pike River families with the intention of manned entry of the drift before March 2019. More>>


Foreign Affairs: Patrick Gower Interviews Jacinda Ardern

Prime Minister Jacinda Ardern says discussions have already begun on how to bring climate change refugees into New Zealand under a Pacific seasonal employment plan... More>>


Gordon Campbell: On The Centre Right’s Love Of ‘Nanny State’

You’d almost think it was 2005 again. That was a time when the rugged individualists of the centre-right were being beset by government regulations on the nature of light-bulbs, the size of shower heads, the junk food available at school tuck shops and other such essentials... More>>

Speaking Of Transport: Public Engagement On Wellington Scenarios

“Our work on possible solutions for Wellington’s transport future is ongoing, but has progressed to the stage where we’re ready to share our ideas with the public and seek their feedback to help guide our next steps...” More>>


Parental Leave: National's Time-Sharing Change Fails

National has proposed a change to the Parental Leave and Employment Protection Amendment Bill that would allow both parents to take paid parental leave at the same time, if that is what suits them best. More>>


Train Free Thursday: Workers Strike To Defend Terms Of Employment

"They signed up to these conditions a year ago when they got the contract for Wellington's rail services. Now they're trying to increase profits by squeezing frontline workers." More>>


Seclusion: Ombudsman Emphasises Importance Of Monitoring

Disability Rights Commissioner Paula Tesoriero says that while there have been changes to the Education (Update) Amendment Act 2017 to prohibit the use of seclusion, the report is an important reminder of the importance of regular monitoring of schools. More>>





Featured InfoPages

Opening the Election