Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

Tourism NZ honoured for 100% Pure campaign


Tourism New Zealand honoured for 100% Pure campaign

Tourism New Zealand were today awarded the 2004 Pacific Asia Travel Association (PATA) Grand Award for Marketing.

Tourism New Zealand were today awarded the 2004 Pacific Asia Travel Association (PATA) Grand Award for Marketing for their work on the successful 100% Pure New Zealand campaign. They were also presented with gold awards for the 100% Pure travel poster and their official website, www.newzealand.com.

Minister of Tourism Mark Burton accepted the awards at the PATA Conference in Korea, and said that they were another stunning success for New Zealand's tourism sector.

"Today's awards are further proof of something I've known for a long time-TNZ is a world class marketing organisation.

"2004 has already been a very satisfying year. In January, TNZ was honoured with two awards by Hospitality Sales and Marketing Association International in New York: the international public relations award for destination marketing and gold for The Royal Tour, a documentary made in association with the Discovery Channel and featuring Prime Minister Helen Clark.

"Only a few years ago, we were a little known quantity in the international tourism market, and TNZ has contributed hugely to the sector's successes over the past four years. They developed a comprehensive profile of New Zealand's ideal visitor-guests who travel regularly, actively participate in the natural environment, seek a wide range of authentic experiences, and are large consumers of cultural product.

"TNZ has worked tirelessly to promote New Zealand to these 'interactive travellers' as a sophisticated, high-quality, year-round destination. By leveraging off such high-profile projects as The Lord of the Rings and Whale Rider, as well as through their successful partnership with the Discovery Channel, TNZ have greatly increased New Zealand's profile internationally within this target market.

"These awards are proof positive that the world is taking notice of New Zealand, and a clear illustration of the value of the government's continued investment in the innovative, successful 100% Pure campaign.

"Well done, TNZ-I'm looking forward to even more success in the future."


© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Scoop 3.0: How You Can Help Scoop’s Evolution

Entering into its third decade of operation, the Scoop news ecosystem is set to undergo another phase of transformation and evolution.

We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our publishing infrastructure and offer even more valuable business tools to commercial users of Scoop. More>>

 
 

Speaking Of Transport: Public Engagement On Wellington Scenarios

“Our work on possible solutions for Wellington’s transport future is ongoing, but has progressed to the stage where we’re ready to share our ideas with the public and seek their feedback to help guide our next steps...” More>>

ALSO:

Parental Leave: National's Time-Sharing Change Fails

National has proposed a change to the Parental Leave and Employment Protection Amendment Bill that would allow both parents to take paid parental leave at the same time, if that is what suits them best. More>>

ALSO:

Train Free Thursday: Workers Strike To Defend Terms Of Employment

"They signed up to these conditions a year ago when they got the contract for Wellington's rail services. Now they're trying to increase profits by squeezing frontline workers." More>>

ALSO:

Seclusion: Ombudsman Emphasises Importance Of Monitoring

Disability Rights Commissioner Paula Tesoriero says that while there have been changes to the Education (Update) Amendment Act 2017 to prohibit the use of seclusion, the report is an important reminder of the importance of regular monitoring of schools. More>>

ALSO:

United Future History: "All Good Things Must End"

'We’re extremely proud of what we’ve achieved over the past 15 years, working alongside the government of the day, both National and Labour.' Mr Light told members on Monday. More>>

Gordon Campbell: On The TPP Outcome, And The Hobbit Law

Somehow the Trans Pacific Partnership trade deal has come lurching back from the dead – and as predicted in this column last week, the member countries gathered in Vietnam have announced a deal in broad principle, shunted aside until a later date the stuff on which they don’t agree, and declared victory. More>>

Agreeing To Differ: Greens Maintain Opposition To TPPA
“The Green Party has long opposed the TPPA. The new proposed deal, which came out of the weekend’s talks, still contains key ISDS concessions to corporations that put our democracy at risk, so our position remains the same,” said Green Party trade spokesperson Golriz Ghahraman. More>>

ALSO:

Monitoring Report: A New Chapter For Children’s Rights In New Zealand?

The Children’s Commissioner is calling on the country to embrace children’s rights to ensure their overall well-being. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages

Opening the Election