Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Strengthening our presence in global markets

BUDGET 2004 Strengthening our presence in global markets

New Zealand businesses are a long way from their overseas markets, but the Government is to assist them to overcome the tyranny of distance, Trade Negotiations Minister Jim Sutton said today.

The Government announced a new fund to help businesses take advantage of market opportunities and to develop a presence in global markets.

Funding on the Brand NZ strategy will also be increased.

Mr Sutton said New Zealand businesses needed to get close to customers to understand their changing needs, requirements and tastes.

"This understanding will direct what products and services are developed and delivered to world markets by our companies."

He said the Market Development Assistance Scheme would provide part-funding for trade promotional activities that help New Zealand companies develop linkages with overseas businesses and customers. Such activities might include developing overseas representation, creating marketing material, and communications programmes.

The scheme would help raised understanding of New Zealand in international markets, and would encourage the flow of ideas and knowledge to feed New Zealand innovation.

The Market Development funding, part of this year's Budget, would be $7.5 million for this year and the next two years, rising to $12.5 million each year from 2007/08 onwards.

Mr Sutton said the new initiative would be administered by New Zealand Trade and Enterprise, and would target a broader range of companies than existing schemes. Eligibility criteria and detailed implementation plans have yet to be developed.

Mr Sutton also said the Government had set aside up to $2 million a year as part of the 2004 Growth and Innovation Contingency to boost promotion of New Zealand globally under the Brand NZ programme.

He said this programme aims to generate "pull" for New Zealand goods and services in global markets to complement the existing "push" from marketing initiatives.

"This programme implements a trade-related brand positioning for New Zealand captured as: New Zealand, New Thinking. The positioning adds the new elements of innovation and creativity to New Zealand's traditional image as a beautiful country."

It builds on work done to date under the Brand NZ programme currently administered by Tourism New Zealand and New Zealand Trade and Enterprise.

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Scoop Images:
Dame Patsy Reddy Sworn In As Governor-General

This morning Dame Patsy Reddy was sworn in as the New Zealand Realm’s 21st Governor-General. The ceremony began with a pōwhiri to welcome Dame Patsy and her husband Sir David Gascoigne to Parliament. More>>


Ruataniwha: DOC, Hawke's Bay Council Developer Take Supreme Court Appeal

The Department of Conservation and Hawke's Bay Regional Investment Company (HBRIC) are appealing to the Supreme Court over a conservation land swap which the Court of Appeal halted. More>>


With NZ's Marama Davidson: Women’s Flotilla Leaves Sicily – Heading For Gaza

Women representing 13 countries spanning five continents began their journey yesterday on Zaytouna-Oliva to the shores of Gaza, which has been under blockade since 2007. On board are a Nobel Peace Laureate, three parliamentarians, a decorated US diplomat, journalists, an Olympic athlete, and a physician. A list of the women with their background can be found here. More>>

Gordon Campbell: On The Key Style Of Crisis Management

At Monday’s post Cabinet press conference Key was in his finest wide- eyed “Problem? What problem?” mode. No, there wasn’t really a problem that top MPI officials had been at odds with each other over the meaning of the fisheries policy and how that policy should be pursued... More>>


Mt Roskill: Greens Will Not Stand In Likely Post-Goff By-Election

“The Green Party’s priority is changing the Government in 2017, and as part of that we’ve decided that we won’t stand a candidate in the probable Mt Roskill by-election... This decision shows the Memorandum of Understanding between Labour and the Green Party is working." More>>


Wellington: Predator Free Capital Plan

Wellington City Council (WCC), the Greater Wellington Regional Council (GWRC) and NEXT Foundation, today announced a joint collaboration to make Wellington the first Predator Free capital city in the world. More>>


Gordon Campbell: On Judith Collins’ Efforts At Self Correction

Thousands of prisoners currently in prison may be entitled to an earlier release than expected – and compensation – because Corrections has incorrectly calculated their term of imprisonment. Unless of course, the government buries its mistakes by changing the law and retro-actively getting itself off the hook… More>>


More Justice & Corrections

Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news