Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Government continues to invest in quality tourism

25 May 2004

Government continues to invest in quality tourism

Government has taken another significant step in ensuring a high quality tourism sector for New Zealand.

Tourism Minister Mark Burton today announced $500,000 in further development funding for Qualmark, New Zealand’s branded quality assurance system, as well as the launch of a new ‘Exclusive’ category, focused on high-end accommodation.

Speaking at the Tourism Rendezvous New Zealand trade show, Mark Burton acknowledged the ongoing value of Qualmark to New Zealand’s reputation overseas.

“Tourism is an economic powerhouse that has experienced unprecedented growth over the past few years. It is, by any measure, one of New Zealand’s premiere industries, accounting for nine per cent of GDP, and one in 11 jobs. With just over two million international arrivals in 2003, and this figure set to hit 3 million by 2009, it is without a doubt one of New Zealand’s most exciting and valuable industries.

“But we cannot afford to rest on our laurels or become complacent. We must continue to make sure that our guests’ experiences live up to our image overseas. Qualmark, our world leading quality assurance system, is an ideal way to ensure excellence across the sector.

“Today, as a further demonstration of the Labour-led government’s commitment to quality tourism, I am announcing an additional $500,000 of development funding for Qualmark over the next two years. Qualmark has expanded well beyond its original brief of accommodation assessment, and now includes adventure activities, cultural and nature experiences, rental car companies, bus and coach operators, museums, tours, retail, cafes, and more.

“Qualmark’s new ‘Exclusive’ accommodation category is designed for upmarket, intimate, highly individual establishments that offer the finest of locations, facilities, activities and services. Introduction of this category is a clear illustration of New Zealand’s increasing focus on attracting high-yield, sophisticated guests.

“1200 tourism businesses are either Qualmark licensed or in the process of being licensed. This is an outstanding achievement, demonstrating the high level of commitment by New Zealand’s tourism sector to deliver world-class visitor experiences.

“It’s a matter of real satisfaction for me that this government continues to work in partnership with the industry to support the development of quality tourism across New Zealand,” said Mark Burton.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Also, Loan Interest: Productivity Commission On Tertiary Education

Key recommendations include better quality control; making it easier for students to transfer between courses; abolishing University Entrance; enabling tertiary institutions to own and control their assets; making it easier for new providers to enter the system; and facilitating more and faster innovation by tertiary education providers... More>>


Scoop Images:
Dame Patsy Reddy Sworn In As Governor-General

This morning Dame Patsy Reddy was sworn in as the New Zealand Realm’s 21st Governor-General. The ceremony began with a pōwhiri to welcome Dame Patsy and her husband Sir David Gascoigne to Parliament. More>>


Ruataniwha: DOC, Hawke's Bay Council Developer Take Supreme Court Appeal

The Department of Conservation and Hawke's Bay Regional Investment Company (HBRIC) are appealing to the Supreme Court over a conservation land swap which the Court of Appeal halted. More>>


With NZ's Marama Davidson: Women’s Flotilla Leaves Sicily – Heading For Gaza

Women representing 13 countries spanning five continents began their journey yesterday on Zaytouna-Oliva to the shores of Gaza, which has been under blockade since 2007. On board are a Nobel Peace Laureate, three parliamentarians, a decorated US diplomat, journalists, an Olympic athlete, and a physician. A list of the women with their background can be found here. More>>

Gordon Campbell: On The Key Style Of Crisis Management

At Monday’s post Cabinet press conference Key was in his finest wide- eyed “Problem? What problem?” mode. No, there wasn’t really a problem that top MPI officials had been at odds with each other over the meaning of the fisheries policy and how that policy should be pursued... More>>


Mt Roskill: Greens Will Not Stand In Likely Post-Goff By-Election

“The Green Party’s priority is changing the Government in 2017, and as part of that we’ve decided that we won’t stand a candidate in the probable Mt Roskill by-election... This decision shows the Memorandum of Understanding between Labour and the Green Party is working." More>>


Wellington: Predator Free Capital Plan

Wellington City Council (WCC), the Greater Wellington Regional Council (GWRC) and NEXT Foundation, today announced a joint collaboration to make Wellington the first Predator Free capital city in the world. More>>


Gordon Campbell: On Judith Collins’ Efforts At Self Correction

Thousands of prisoners currently in prison may be entitled to an earlier release than expected – and compensation – because Corrections has incorrectly calculated their term of imprisonment. Unless of course, the government buries its mistakes by changing the law and retro-actively getting itself off the hook… More>>


More Justice & Corrections

Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news