Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Burger barons hijack obesity campaign

Subject: Burger barons hijack obesity campaign (Green Party media release) Date sent: Fri, 3 Sep 2004 11:40:58 +1200 From: "Phil Reed" To: undisclosed-recipients:;

3 September, 2004

Burger barons hijack obesity campaign

Green MP Sue Kedgley today revealed that the cartoon character handpicked to front Annette King's healthy eating campaign is a McDonald's marketing icon.

'Willie Munchright', the fictitious purple cartoon that will star in numerous television advertisements, has been a McDonald's character since 1992. The 13 television advertisements that will screen in conjunction with the Food Industry Accord's campaign have been sourced by McDonalds in the United States.

"It is completely inappropriate to be using a McDonald's marketing icon to inform children about healthy eating habits," said Ms Kedgley, the Green Party's Safe Food spokesperson.

"What's next? Using the Hamburgler to tell kids to not steal?

"I'm disturbed that there was no admission at the accord's launch last night that Willie Munchright was, in fact, a McDonald's trademark.

"The use of Willie Munchright is symbolic of the accord, which appears to be more about platitudes and public relations than reducing waistlines.

"The hijacking of the healthy eating campaign by McDonald's suggests that the industry accord is a public relations ploy by a food industry desperate to avoid regulation rather than a genuine attempt to reduce obesity in New Zealand.

"Frankly, it's naive to assume that the food industry would voluntarily give up its highly profitable targeting of unhealthy food to children anyway. The food industry accord has as much chance of turning the tide of childhood obesity as King Canute.

"I am surprised that the Minister of Food Safety is using this campaign as her 'King hit' in the government's campaign against obesity. It's almost like seeking dietary advice from Colonel Sanders," she said.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

PM's Press Conference: Pike Re-Entry Agency

At today's post-cabinet press conference Prime Minister Jacinda Ardern was joined by Minister Responsible for Pike River Re-entry Andrew Little to announce plans for the new agency for re-entry of the mine.

The Pike River Recovery Agency, Te Kahui Whakamana Rua Tekau ma Iwa, will be officially established on 31 January 2018 and will work with the Pike River families with the intention of manned entry of the drift before March 2019. More>>


Foreign Affairs: Patrick Gower Interviews Jacinda Ardern

Prime Minister Jacinda Ardern says discussions have already begun on how to bring climate change refugees into New Zealand under a Pacific seasonal employment plan... More>>


Gordon Campbell: On The Centre Right’s Love Of ‘Nanny State’

You’d almost think it was 2005 again. That was a time when the rugged individualists of the centre-right were being beset by government regulations on the nature of light-bulbs, the size of shower heads, the junk food available at school tuck shops and other such essentials... More>>

Speaking Of Transport: Public Engagement On Wellington Scenarios

“Our work on possible solutions for Wellington’s transport future is ongoing, but has progressed to the stage where we’re ready to share our ideas with the public and seek their feedback to help guide our next steps...” More>>


Parental Leave: National's Time-Sharing Change Fails

National has proposed a change to the Parental Leave and Employment Protection Amendment Bill that would allow both parents to take paid parental leave at the same time, if that is what suits them best. More>>


Train Free Thursday: Workers Strike To Defend Terms Of Employment

"They signed up to these conditions a year ago when they got the contract for Wellington's rail services. Now they're trying to increase profits by squeezing frontline workers." More>>


Seclusion: Ombudsman Emphasises Importance Of Monitoring

Disability Rights Commissioner Paula Tesoriero says that while there have been changes to the Education (Update) Amendment Act 2017 to prohibit the use of seclusion, the report is an important reminder of the importance of regular monitoring of schools. More>>





Featured InfoPages

Opening the Election