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IRD sits on $8 million advertising budget

IRD sits on $8 million advertising budget

Advertising agencies will be clamouring to get their hands on an astounding $8 million that IRD will spend over three years to promote the Working for Families package, says National’s Revenue spokeswoman, Pansy Wong.

The Inland Revenue Commissioner revealed the advertising budget to a parliamentary select committee yesterday.

“Just as bad as the size of the budget is that IRD admits it doesn’t know where that money will go – they are still deciding what to do with their millions,” says Mrs Wong.

“This clearly shows the Government is out of control with its spending on promoting the vote-buying Working for Families package, which will benefit only an additional 48,000 people.”

Mrs Wong says that means IRD will spend $150 on each additional person eligible for the package.

“This is a ridiculous amount of money for any Government to spend on an advertising campaign, on a message they are yet to decide how to sell.

“It’s time the Government starting spending taxpayers’ money more wisely”.

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