Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

Telecom Must Withdraw Phone Ad Exploiting Children


13 December 2004

Telecom must withdraw cell phone ad exploiting children

Green MP Sue Kedgley is calling on Telecom to withdraw an ad for its cell phones which targets young children.

The ad features a primary school aged girl and has the tagline "I want to see Mum on my cell phone".

"It defies logic for Telecom public relations spokesperson John Goulter to claim on Morning Report this morning that the advertisement is not aimed at children," Ms Kedgley, Green Health spokesperson said.

"This ad features a four-year-old and is quite blatantly aimed at getting young children to pester their parents for cell phones. It is stretching credulity for Telecom to claim otherwise."

"The fact is that radiation from cell phones penetrates children's brains far more deeply than an adult's because their brains and skulls are still developing. This makes them far more vulnerable to cell phone radiation, and it is outrageous that Telecom would seek to make money by preying on our young."

Ms Kedgley will be writing today to Telecom directors today asking them to put pressure on their chief executive, Theresa Gattung, to pull the ads and support her call for an agreement among telecommunications operators not to target children.

"I am going to be asking them, and their husbands and wives, how they feel about their company targeting very young children. How would they feel about their children or grandchildren suffering health effects as a direct result of this campaign?"

Ms Kedgley said she was calling for an agreement not to target children in advertising campaigns to be included in the Code of Conduct for mobile operators that the Telecommunications Carriers' Forum is developing. The Code will deal with the misuse of mobile phone technology.

"I now expect Telecom to agree with this suggestion because it claims not to be targeting children. If that's true, then it should put its hand up and pledge to this agreement that it will never target children."

She also believes the Children's Commissioner should take an interest in the issue, and push for a ban on cell phone advertising to be included in the Code for Advertising to Children.

ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Peters/Ardern Triumph

There are a lot of good reasons to feel joyful about this outcome. It is what so many young voters – the best hope for the country’s future – wanted.

Far more important than the implications for the Economy Gods ( is the dollar up or down? ) last night’s outcome will also mean many, many vulnerable New Zealanders will have a better life over the next three years at least.

Yet the desire for change was in the majority, across the country..>>>More


Reaction

Labour on its agreement |Peters: Post-Election Announcement Speech | Greenpeace “cautiously hopeful” about new Government | ACT - Madman on the loose | E tū ecstatic | Chamber welcomes the outcome | Greens on their joining Govt | EDS welcomes new govt | Immigrant groups worry | Feds ready to engage new coalition government | Labour Ministers of the Crown announced

 

Climate: Increasing Greenhouse Emissions Hit NZ

New Zealand is seeing impacts of excess greenhouse gas emissions in our climate and oceans, according to the latest national report from the Ministry for the Environment and Stats NZ about the state of the atmosphere and climate…More>>

ALSO:


Wellington.Scoop: Arrests At Blockade Of "Weapons Expo"

“We encourage people in Wellington to get down to the Westpac Stadium now for a day of awesome peace action. There will be plenty of food, music and activities to keep us sustained through the day.” More>>

ALSO:

Rorschach Restructuring: PSA Taking Inland Revenue To Court Over Psychometrics

The Public Service Association will be seeing Inland Revenue in Employment Court over its intention to psychometrically test employees reapplying for their roles at the department as part of its controversial Business Transformation restructuring plan. More>>

ALSO:

Nuclear Disarmament: Nobel Peace Prize 2017 Awarded To ICAN

Congratulations from iCAN Aotearoa New Zealand to international iCAN, the other iCAN national campaigns and partner organisations, and the countless organisations and individuals who have worked so hard for a nuclear weapons-free world since 1945. More>>

ALSO:

Expenses: Waikato DHB CEO Resigns

An independent inquiry has identified that Dr Murray had spent more than the agreed $25K allocated for relocation costs, and other unauthorized expenses involving potential financial breaches of the chief executive’s obligations. More>>

ALSO:

Wellington.Scoop: Sad About The Trolley Buses?

The Regional Council’s MetLink is today spending money to tell us that it really loves Wellington’s trolley buses, even though they’re all being taken off our roads by the end of this month. More>>

ALSO:

Post-Election: Preliminary Coalition Talks Begin

New Zealand First will hold post-election preliminary discussions in Wellington with the National Party tomorrow morning and the Labour Party tomorrow afternoon. More>>

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages

Opening the Election