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Ogilvy: NCEA ad campaign says it all

Wednesday, 19 January 2005

Ogilvy: NCEA ad campaign says it all

The shambles that is the NCEA can be no better seen than in the advertising campaign offering employers brochures on how to decipher school leavers' results, United Future's Bernie Ogilvy said today.

"Frankly, it's just a bad joke," Mr Ogilvy, the party's education spokesman, said.

"Any system that needs that degree of explanation is clearly a bureaucratic farce, but when that is the system students, parents and employers alike are supposed to have confidence in, we have a disastrous situation," he said.

"For the NZQA to state in the ads that 'these records will provide more information about what a job applicant has learnt and can do' is frankly ridiculous.

"The NCEA results are about as user-friendly as the Dead Sea Scrolls."


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