Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Q And A - information programme for parents

Questions and Answers - Announcement of information programme for parents

Thursday, 3 February, 2005

Q1. Why is an information programme for parents being introduced? The primary purpose of the programme is to encourage, support and empower parents to support their children’s learning. Research is clear that in addition to the role that teachers have, the family and community environment has a significant impact on the educational achievement of children .

The quality of interactions that parents and caregivers have with children, a positive and nurturing home environment and the knowledge that parents have about how to support their children’s learning, can all affect children’s achievement. Families that encourage children to do their best, are involved in their children’s schools and classrooms either formally through parent-teacher interviews or informally, who monitor their children’s progress and have access to educational resources are more likely to have children who are successful learners.

Information is a key mechanism to support family and community involvement and experience from existing government information programmes, for example the Te Mana campaign, shows information provision can alter attitudes and involvement , particularly when supported by one-to-one contact.

This programme aims to give parents more information and resources to support their involvement in their children’s learning and to help them understand the education system so that they have confidence to talk to teachers and ask the right questions. It will also help parents and the community to understand the changes happening in early childhood and schools, and the growing information that is available about student achievement, for example how to interpret NCEA results.

Q2. What will the information programme look like? The proposed programme, will include the following elements, while supporting and underpinning existing investment in information and initiatives for parents: Mainstream advertising to communicate with parents and communities about the information that is available. Print and web-based information and resources to help families and communities, particularly parents, get involved in their children’s learning.

Q3. When will the programme be launched and why? The information programme is expected to be launched in the last quarter of 2005, following a period of market research with different audiences (parents, teachers etc) to inform the details of the programme and to establish benchmark indicators against which the programme will be evaluated throughout its implementation.

Media activity is not expected to commence until the final quarter of 2005, and into 2006 (ongoing). Links will be made with relevant ongoing communications programmes, including the launch of information for parents on assessment, which shows how teachers find out what children know and can do, in order to tailor their teaching programmes. This information can also be fed back to parents so they can be involved in their children’s learning.

Q4. How much will the programme cost? Funding averages $3.18 million per year for the first five years, with ongoing funding of $3.91 million per annum.

Q5. Why have an education ambassador and what will their role be? Other government programmes have provided significant evidence of the effectiveness of role models in communicating with the community. These include the well-established Te Mana campaign, which is targeted primarily at Mâori audiences and has a focus on engaging individuals in learning.

The involvement of a high profile New Zealander as an education ambassador will help reach parents with the key information they will need to help their children learn. This could include inspiring audiences through advertising and connecting parents to information and resources, delivering education messages through print media, including school newsletters, and by making personal appearances at significant events to promote education.

However, note, these activities will be informed by the market research being undertaken in coming months. We are confident that our education ambassador will be an appropriate role model for parents and the community because he has huge mana in New Zealand, has personal attributes and values that align with the programme, and is an inspirational example of someone who contributes to his children’s learning and to the learning of others in his community.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Breed Laws Don’t Work: Vets On New National Dog Control Plan

It is pleasing therefore to see Louise Upston Associate Minister for Local Government calling for a comprehensive solution... However, relying on breed specific laws to manage dog aggression will not work. More>>


Corrections Corrected: Supreme Court Rules On Release Dates

Corrections has always followed the lawful rulings of the Court in its calculation of sentence release dates. On four previous occasions, the Court of Appeal had upheld Corrections’ practices in calculating pre-sentence detention. More>>


Not Waiting On Select Committee: Green Party Releases Medically-Assisted Dying Policy

“Adults with a terminal illness should have the right to choose a medically assisted death,” Green Party health spokesperson Kevin Hague said. “The Green Party does not support extending assisted dying to people who aren't terminally ill because we can’t be confident that this won't further marginalise the lives of people with disabilities." More>>


General Election Review: Changes To Electoral Act Introduced

More effective systems in polling places and earlier counting of advanced votes are on their way through proposed changes to our electoral laws, Justice Minister Amy Adams says. More>>

Gordon Campbell: On Our Posturing At The UN

In New York, Key basically took an old May 2 Washington Post article written by Barack Obama, recycled it back to the Americans, and still scored headlines here at home… We’ve had a double serving of this kind of comfort food. More>>


Treaty Settlements: Bills Delayed As NZ First Pulls Support

Ngāruahine, Te Atiawa and Taranaki are reeling today as they learnt that the third and final readings of each Iwi’s Historical Treaty Settlement Bills scheduled for this Friday, have been put in jeopardy by the actions of NZ First. More>>


Gordon Campbell: On The Damage De-Regulation Is Doing To Fisheries And Education, Plus Kate Tempest

Our faith in the benign workings of the market – and of the light-handed regulation that goes with it – has had a body count. Back in 1992, the free market friendly Health Safety and Employment Act gutted the labour inspectorate and turned forestry, mining and other workplace sites into death traps, long before the Pike River disaster. More>>

Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news