Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


$21m advertising spend completely unnecessary

Working for Families $21m advertising spend completely unnecessary

ACT Leader Rodney Hide today confirmed what had long been suspected: The $21million advertising budget for the Working for Families package is straight Labour Party propaganda.

In reply to a parliamentary question* Welfare Minister Steve Maharey stated "any increase for people already in receipt of assistance will be paid automatically." They don't need to apply.

"His reply totally undermines the justification for the $21 million advertising spend-up. Prime Minister Helen Clark defended the election-year media blitz on the grounds that people would have to apply for the extra benefit. They don't. Their adjustments will be automatic, as Steve Maharey's answer makes plain.

"The Labour Party claims up to 300,000 families will benefit from the Working for Families package. 150,000 of the families are beneficiaries. 100,000 are working families already in receipt of assistance. Their adjustments will all be done automatically. They don't need to apply.

"There will be a maximum of only 50,000 families who need to apply.

"Helen Clark would have us believe that she is engaged in a $21 million nationwide advertising campaign in election year for the sake of 50,000 families. Yeah Right! That's a cost of over $400 a pop.

"Once again, Helen Clark is treating taxpayer money as though it was her own," said Mr Hide.

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Peters/Ardern Triumph

There are a lot of good reasons to feel joyful about this outcome. It is what so many young voters – the best hope for the country’s future – wanted.

Far more important than the implications for the Economy Gods (is the dollar up or down?) the outcome will also mean many, many vulnerable New Zealanders will have a better life over the next three years at least.

Yet the desire for change was in the majority, across the country... More>>




Submissions Summary: The People's Commission On Public Media

This Summary is a preliminary report from the People’s Commission. It brings together views and aspirations of the hundreds of people who made submissions, attended public meetings, filled out the online survey and made speeches to our Panel. More>>

Housing Plans: Protest Over Ihumatao Development

Ihumatao in Mangere, next to the airport in Auckland, holds the archaeological remains of 1000 years of food production; from when Maori first landed in the area, through to early European settler agriculture and right up until today. More>>


Negotiations: What Does Winston Peters Want His Legacy To Be?

A lot of people in New Zealand seem to resent Winston Peters and the power that he appears to have. “Appears” being the operative word.. More>>


Contains Highly Colloquial Language: Your F**king Guide To Government Formation

The following message is in no way endorsed by the Electoral Commission. They are f**king done with this election. More>>

NZ Emissions Up 50% 1990-2013: Report Confirms CLimate Change Impacting NZ

New Zealand is seeing impacts of excess greenhouse gas emissions in our climate and oceans, according to the latest national report from the Ministry for the Environment and Stats NZ about the state of the atmosphere and climate. More>>


Wellington.Scoop: Arrests At Blockade Of "Weapons Expo"

“We encourage people in Wellington to get down to the Westpac Stadium now for a day of awesome peace action. There will be plenty of food, music and activities to keep us sustained through the day.” More>>


Rorschach Restructuring: Inland Revenue Steps Back From Psychometrics

The Public Service Association will be seeing Inland Revenue in Employment Court over its intention to psychometrically test employees reapplying for their roles at the department as part of its controversial Business Transformation restructuring plan. More>>





Featured InfoPages

Opening the Election