Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Junk food ads near schools

15 July 2005

Junk food ads near schools a part of pro-obesity environment

The billboards promoting junk food that surround New Zealand schools are but one element of the unhealthy childhood environment that is causing the obesity epidemic, Green Safe Food Spokesperson Sue Kedgley says.

A University of Otago study, to be published by the New Zealand Medical Journal, has found that outdoor advertising for unhealthy food and drink is common around secondary schools. Anthony Maher, the report's author, has called for more research into how this trend is contributing to the fact that one third of Kiwi kids are overweight. The Obesity Action Coalition has called for such billboards to be regulated.

"I welcome Obesity Action's call, but billboards are just one aspect of the problem," Ms Kedgley says.

"We need to address the entire environment that children are growing up in. Television advertising is another principal offender and I renew my call for a ban on the touting of junk food during kids' programming. Children are being targeted with messages that encourage them to consume fatty, sugary food and drink and then we wonder why so many of them are overweight.

"And it is not just signage that is near schools. There are also many fast food outlets that are located nearby specifically to encourage young people to frequent them.

"Frankly the voluntary Food Industry Accord, signed by the industry and the Government last year, is not worth the paper it is written on. At the time it was said there was no need for any regulation because the food industry was now going to be part of the solution to childhood obesity.

"But I have been unable to detect any improvement whatsoever in the food being targeted at young people, or any reduction in the marketing pressures by the industry to encourage young people to eat unhealthy food. It is time for the Government to stop pussy-footing around and introduce regulatory controls to protect our children from the overwhelming marketing pressures to eat unhealthy food," Ms Kedgley says.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Mt Roskill: Greens Will Not Stand In Likely Post-Goff By-Election

“The Green Party’s priority is changing the Government in 2017, and as part of that we’ve decided that we won’t stand a candidate in the probable Mt Roskill by-election... This decision shows the Memorandum of Understanding between Labour and the Green Party is working." More>>


Wellington: Predator Free Capital Plan

Wellington City Council (WCC), the Greater Wellington Regional Council (GWRC) and NEXT Foundation, today announced a joint collaboration to make Wellington the first Predator Free capital city in the world. More>>


Gordon Campbell: On Judith Collins’ Efforts At Self Correction

Thousands of prisoners currently in prison may be entitled to an earlier release than expected – and compensation – because Corrections has incorrectly calculated their term of imprisonment. Unless of course, the government buries its mistakes by changing the law and retro-actively getting itself off the hook… More>>


More Justice & Corrections

Sector Opposes Bill: Local Government Bill Timeframe Extended

The Minister of Local Government Peseta Sam Lotu-Iiga has asked the Select Committee to extend the report back date for the Local Government Act 2002 Amendment Bill (No 2). More>>


Breed Laws Don’t Work: Vets On New National Dog Control Plan

It is pleasing therefore to see Louise Upston Associate Minister for Local Government calling for a comprehensive solution... However, relying on breed specific laws to manage dog aggression will not work. More>>


Not Waiting On Select Committee: Green Party Releases Medically-Assisted Dying Policy

“Adults with a terminal illness should have the right to choose a medically assisted death,” Green Party health spokesperson Kevin Hague said. “The Green Party does not support extending assisted dying to people who aren't terminally ill because we can’t be confident that this won't further marginalise the lives of people with disabilities." More>>


General Election Review: Changes To Electoral Act Introduced

More effective systems in polling places and earlier counting of advanced votes are on their way through proposed changes to our electoral laws, Justice Minister Amy Adams says. More>>

Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news