Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Young Kiwis embrace home-grown TV

Hon Steve Maharey
Minister of Broadcasting
Minister of Youth Affairs

3 August 2005 Media Statement

Young Kiwis embrace home-grown TV

Young New Zealanders are welcoming the increase in local content on our television screens, Broadcasting Minister Steve Maharey said today.

Speaking at a reception for the winners of NZ On Air's school essay competition, Steve Maharey said the 1,000 entries showed that young Kiwis were increasingly choosing home-grown TV over imported alternatives.

"The results of this competition reinforce the message I'm hearing more and more often these days – that young New Zealanders want to see their own culture reflected on their TV screens," Steve Maharey said.

"The success of shows like bro' Town and What Now? have proven that young people want more than imported American sit-coms and Australian soaps. They want to watch programmes about young New Zealanders that are made in New Zealand."

Nearly 1,000 students entered New Zealand On Air's school essay competition. Participants were between 11 and 18 years old and were asked to write essays on their opinions on the importance of New Zealand-made television programmes.

Steve Maharey likened the enthusiasm for local programming to the surge in demand for New Zealand music over the last five years.

"Kiwi music reached a tipping point a few years ago where it went from being last choice to first choice for young New Zealanders. I think we are fast approaching that point with local programming.

Commercial airplay of New Zealand music increased from 8.7 percent in 1999 to more than 20 percent in 2005, with local content on TV increasing from 23 percent to 33 percent over the same period.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Also, Loan Interest: Productivity Commission On Tertiary Education

Key recommendations include better quality control; making it easier for students to transfer between courses; abolishing University Entrance; enabling tertiary institutions to own and control their assets; making it easier for new providers to enter the system; and facilitating more and faster innovation by tertiary education providers... More>>


Higher Payments: Wellington Regional Council Becomes A Living Wage Employer

Councillor Sue Kedgley said she was delighted that the Wellington Regional Council unanimously adopted her motion to become a Living Wage employer, making it the first regional council in New Zealand to do so. More>>


Scoop Images:
Dame Patsy Reddy Sworn In As Governor-General

This morning Dame Patsy Reddy was sworn in as the New Zealand Realm’s 21st Governor-General. The ceremony began with a pōwhiri to welcome Dame Patsy and her husband Sir David Gascoigne to Parliament. More>>


Ruataniwha: DOC, Hawke's Bay Council Developer Take Supreme Court Appeal

The Department of Conservation and Hawke's Bay Regional Investment Company (HBRIC) are appealing to the Supreme Court over a conservation land swap which the Court of Appeal halted. More>>


With NZ's Marama Davidson: Women’s Flotilla Leaves Sicily – Heading For Gaza

Women representing 13 countries spanning five continents began their journey yesterday on Zaytouna-Oliva to the shores of Gaza, which has been under blockade since 2007. On board are a Nobel Peace Laureate, three parliamentarians, a decorated US diplomat, journalists, an Olympic athlete, and a physician. A list of the women with their background can be found here. More>>

Gordon Campbell: On The Key Style Of Crisis Management

At Monday’s post Cabinet press conference Key was in his finest wide- eyed “Problem? What problem?” mode. No, there wasn’t really a problem that top MPI officials had been at odds with each other over the meaning of the fisheries policy and how that policy should be pursued... More>>


Mt Roskill: Greens Will Not Stand In Likely Post-Goff By-Election

“The Green Party’s priority is changing the Government in 2017, and as part of that we’ve decided that we won’t stand a candidate in the probable Mt Roskill by-election... This decision shows the Memorandum of Understanding between Labour and the Green Party is working." More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news