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More Jibber Jabber from National

18 August 2005

More Jibber Jabber from National

National's new TV advertising concept is not new at all, says Steve Maharey.

The animation used in the ads is identical to that used by American company Jib Jab.

"You have to wonder whether National has sought permission from Jib Jab to use their concept in their advertising rather than use a New Zealand marketing firm," Steve Maharey said.

"I wonder if Lockwood Smith approached Jib Jab to ask for help with National's marketing campaign.

"If not, Jib Jab might be interested to see how their concept is being used in New Zealand.

"Dr Brash doesn't seem to be on top of the details of anything his party is doing, including where they get their advertising ideas from.

"It's time for Don Brash to confirm or deny that his party has no ideas of their own instead of more jibber jabber."

Jib Jab's animation can be viewed here: http://www.jibjab.com/162.html


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