Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Maori name to Promote Smoking Outrages Sharples

Misappropriation of Maori name to Promote Smoking Outrages Sharples

Dr Pita Sharples, Co-leader of the Maori Party, spoke out about the mis-use of the Maori name in a brand of cigarettes produced by tobacco company Philip Morris.

“I am disgusted that our authenticity, our identity, our name has been associated with a killer disease” stated Dr Sharples.

The Maori name has been used in a brand called the I and M Maori mix brand, recently discovered in Jerusalem, Israel.

“My reaction was an immediate affront that our name would be mixed up with an addiction which has reached what you could say are epidemic proportions amongst our people” stated Dr Sharples.

“I am acutely aware that 31% of all Maori deaths are attributable to tobacco use - and this branding exercise using our name to promote smoking is a blatant abuse of our unique identity”.

“We have a process for commercial development of products based on Maori imagery and culture through the TOI IHO (Maori Trademark)” stated Dr Sharples.

“Companies who follow ethical practices would go through the appropriate processes in place to ensure indigenous symbols are not misappropriated”.

“This latest example of misappropriation is tasteless” concluded Dr Sharples. “There are some images that should simply not be associated with our culture - and cigarettes and alcohol are at the top of that list.

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The New Pike River Agency (And The Air Strike Wing)

Much of the sympathy the public still feels for the families of the Pike River miners has been sustained by the sense that the previous government – let alone the mining company and the processes of receivership and litigation – has never dealt honestly, or fairly, with them.

Finally, yesterday’s announcement by the Ardern government that a new state agency will be set up to assess and plan the manned re-entry to the mine (on a set timetable) goes a long way to meeting the families’ remaining request: that they be enabled, if at all possible, to bury their loved ones. More>>


Not Going Swimmingly: Contractor Cut, New Dates For Christchurch Sports Centre

“As an incoming Minister, I have been conducting a thorough review of progress on the Anchor projects and to learn of a $75 million budget blowout on this project was very disappointing..." More>>


Foreign Affairs: Patrick Gower Interviews Jacinda Ardern

Prime Minister Jacinda Ardern says discussions have already begun on how to bring climate change refugees into New Zealand under a Pacific seasonal employment plan... More>>


Gordon Campbell: On The Centre Right’s Love Of ‘Nanny State’

You’d almost think it was 2005 again. That was a time when the rugged individualists of the centre-right were being beset by government regulations on the nature of light-bulbs, the size of shower heads, the junk food available at school tuck shops and other such essentials... More>>

Speaking Of Transport: Public Engagement On Wellington Scenarios

“Our work on possible solutions for Wellington’s transport future is ongoing, but has progressed to the stage where we’re ready to share our ideas with the public and seek their feedback to help guide our next steps...” More>>


Parental Leave: National's Time-Sharing Change Fails

National has proposed a change to the Parental Leave and Employment Protection Amendment Bill that would allow both parents to take paid parental leave at the same time, if that is what suits them best. More>>





Featured InfoPages

Opening the Election