Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Hodgson welcomes food advertising changes

Hon Pete Hodgson
Minister of Health

6 April 2006 Media Statement

Hodgson welcomes food advertising changes

Changes to advertising codes for children and food are a welcome addition to the fight against childhood obesity in New Zealand, Health Minister Pete Hodgson said today.

Among the changes announced by the Advertising Standards Authourity (ASA) is a new guideline will limit celebrities from promoting foods or drinks in such a way that undermine a healthy diet consistent with the Ministry of Health's Food and Nutrition Guidelines for children.

The ASA has also recommended that advertising complies with the key messages of the government's Healthy Eating, Healthy Action strategy.

"This is a step in the right direction, though it's clear that we all need to be doing more to stop the obesity epidemic, which may see our children dying before we do," Pete Hodgson said. "Appropriate nutrition during the childhood years is essential for the maintenance of growth and good health."

"I also support another of the ASA's new guidelines, which states that foods high in sugar, fat and/or salt, especially those marketed to children, should not be portrayed in any way that suggests they are beneficial to health.

"Children are one of the most vulnerable groups in our society and I applaud that ASA for recognising this fact. Tightening up the Codes will help ensure that the best interests of the child will be a primary consideration."

Pete Hodgson said that important announcements about the government's work to fight obesity are expected later in the year.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Werewolf: What Does Winston Peters Want His Legacy To Be?

A lot of people in New Zealand seem to resent Winston Peters and the power that he appears to have. “Appears” being the operative word. In reality, Peters will have power only up to the point that he uses it.

By next week, he’ll have become just another junior player in an MMP governing arrangement, battling to hold onto the gains he was promised. More>>


Rising Toll: Road Safety Needs To Be A Higher Priority

Official advice released to the Green Party under the Official Information Act shows that the previous National Government dismissed an option to make road safety its most important transport priority after being told the road toll was rising. More>>


Wellington.Scoop: Arrests At Blockade Of "Weapons Expo"

“We encourage people in Wellington to get down to the Westpac Stadium now for a day of awesome peace action. There will be plenty of food, music and activities to keep us sustained through the day.” More>>


Rorschach Restructuring: PSA Taking Inland Revenue To Court Over Psychometrics

The Public Service Association will be seeing Inland Revenue in Employment Court over its intention to psychometrically test employees reapplying for their roles at the department as part of its controversial Business Transformation restructuring plan. More>>


Nuclear Disarmament: Nobel Peace Prize 2017 Awarded To ICAN

Congratulations from iCAN Aotearoa New Zealand to international iCAN, the other iCAN national campaigns and partner organisations, and the countless organisations and individuals who have worked so hard for a nuclear weapons-free world since 1945. More>>


Expenses: Waikato DHB CEO Resigns

An independent inquiry has identified that Dr Murray had spent more than the agreed $25K allocated for relocation costs, and other unauthorized expenses involving potential financial breaches of the chief executive’s obligations. More>>


Wellington.Scoop: Sad About The Trolley Buses?

The Regional Council’s MetLink is today spending money to tell us that it really loves Wellington’s trolley buses, even though they’re all being taken off our roads by the end of this month. More>>


Post-Election: Preliminary Coalition Talks Begin

New Zealand First will hold post-election preliminary discussions in Wellington with the National Party tomorrow morning and the Labour Party tomorrow afternoon. More>>




Featured InfoPages

Opening the Election