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Dean pleased party pill ad complaint upheld

Jacqui Dean
National Party MP

7 July 2006


Dean pleased party pill advertising complaint upheld

National MP Jacqui Dean is pleased an Advertising Standards Authority complaint against party pill retailer Cosmic Corner has been upheld.

The complaint related to an unsolicited mailer sent to households in Wellington, which included brightly coloured cartoon rainbows, mushrooms and a bus.

The complainant wrote: ‘It is like a cross between Hi-5 and the Wiggles. You can imagine how unimpressed I was when my 5-year-old came skipping in with the leaflet shouting "look at all this cool stuff mum”.’

“It is extremely concerning to see retailers still using images designed to be attractive to young children to sell mind-altering substances,” says Mrs Dean.

“These types of advertisements send all the wrong messages to our children.

“Jim Anderton has waffled on about his Government's tough stance on party pills for months, but so far nothing has changed.

“It's time for action, not more waffle,” says Mrs Dean.


ENDS

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