Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

Launch of the 'LiveSmart' campaign

Launch of the 'LiveSmart' campaign

Today we celebrate the official launch of the partnership between Foodstuffs and the Cancer Society with the LiveSmart Programme. The approach taken by Foodstuffs, through their New World supermarket chain, aims to promote healthy foods as the easy choice for consumers.

---------------------------------

Welcome to the team from the Cancer Society and Foodstuffs, to my parliamentary colleagues from the Health Select Committee, and to everyone else here today. The Health Select Committee has been hearing evidence and debate on obesity and type 2 diabetes, and how we can reduce the growing burden ill health.

Carrying excess body weight is one of the most important modifiable risk factors for a number of diseases, including cancer. When we examine our population statistics for overweighted-ness and obesity over the last 30 years we realise there must have been profound changes in the way we live. Let me illustrate:

The prevalence of overweight was relatively stable from 1977 to 2003, averaging 41 percent in males and 27 percent in females. In contrast, the prevalence of obesity doubled from 1977 to 2003, from 9 to 20 percent in males and 11 to 22 percent in females.

Most of the increase in the prevalence of obesity has occurred since 1989.

This issue is particularly important for Pacific adults who were more likely to be obese (43 per cent), followed by Mâori (28 per cent), European/Others (19 per cent) and Asian people (6 per cent).

The statistics are alarming. There is no single cause or factor, which we can pinpoint to reverse the situation. It has been said time and time again that it requires actions from all of us - from families and communities, schools, workplaces, business industry and government. We may learn from our actions and modify our approaches, but inaction is not an option.
This Labour-led Government is committed to the fight against obesity with a $76 million investment over the next four years through the Healthy Eating - Healthy Action (HEHA) implementation. Additionally we are working across society to help our young people adopt healthier active lives as a normal part of growing up in New Zealand. The Prime Minister launched this $67 million initiative 'Mission-On' at the World Health Organization meeting in Auckland ten days ago.

The push to better understand how today's diet affects health and weight in the future is becoming increasingly important. In order to feel and perform well, we all need to eat healthy food and increase levels of physical activity.

The importance of adding more vegetables and fruit into daily diets, and the ability to directly market to people at the time of purchase, is a powerful enabler to promoting healthier lifestyles. This not only makes business sense, but also makes sense for improved health. Research tells us that people who eat lots of vegetables and fruit are also more likely to have a healthier body weight and a lesser risk of getting some cancers and other chronic health conditions.

The causes for our obeseogenic society are multifaceted - and so too are the remedies. Transforming how we live, work and play requires many players. Partnership with the food industry is a critical means of supporting positive changes for all New Zealanders in their choices of food and a healthier lifestyle.

The work between the Cancer Society and Foodstuffs, and the promotion of LiveSmart in New World supermarkets, fulfils the purpose of business while it creates health value for customers. Congratulations.

Thank you for the opportunity to be at this launch. I will now hand you over to John Loof, CEO, Auckland Cancer Society.


ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Scoop 3.0: How You Can Help Scoop’s Evolution

Entering into its third decade of operation, the Scoop news ecosystem is set to undergo another phase of transformation and evolution.

We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our publishing infrastructure and offer even more valuable business tools to commercial users of Scoop. More>>

 
 

Speaking Of Transport: Public Engagement On Wellington Scenarios

“Our work on possible solutions for Wellington’s transport future is ongoing, but has progressed to the stage where we’re ready to share our ideas with the public and seek their feedback to help guide our next steps...” More>>

ALSO:

Parental Leave: National's Time-Sharing Change Fails

National has proposed a change to the Parental Leave and Employment Protection Amendment Bill that would allow both parents to take paid parental leave at the same time, if that is what suits them best. More>>

ALSO:

Train Free Thursday: Workers Strike To Defend Terms Of Employment

"They signed up to these conditions a year ago when they got the contract for Wellington's rail services. Now they're trying to increase profits by squeezing frontline workers." More>>

ALSO:

Seclusion: Ombudsman Emphasises Importance Of Monitoring

Disability Rights Commissioner Paula Tesoriero says that while there have been changes to the Education (Update) Amendment Act 2017 to prohibit the use of seclusion, the report is an important reminder of the importance of regular monitoring of schools. More>>

ALSO:

United Future History: "All Good Things Must End"

'We’re extremely proud of what we’ve achieved over the past 15 years, working alongside the government of the day, both National and Labour.' Mr Light told members on Monday. More>>

Gordon Campbell: On The TPP Outcome, And The Hobbit Law

Somehow the Trans Pacific Partnership trade deal has come lurching back from the dead – and as predicted in this column last week, the member countries gathered in Vietnam have announced a deal in broad principle, shunted aside until a later date the stuff on which they don’t agree, and declared victory. More>>

Agreeing To Differ: Greens Maintain Opposition To TPPA
“The Green Party has long opposed the TPPA. The new proposed deal, which came out of the weekend’s talks, still contains key ISDS concessions to corporations that put our democracy at risk, so our position remains the same,” said Green Party trade spokesperson Golriz Ghahraman. More>>

ALSO:

Monitoring Report: A New Chapter For Children’s Rights In New Zealand?

The Children’s Commissioner is calling on the country to embrace children’s rights to ensure their overall well-being. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages

Opening the Election