Businesses get free statistical information
Wednesday 23 May 2007
Businesses to benefit from free statistical information
Businesses will soon gain free access to a wealth of valuable statistical information that will help them identify growth opportunities and make better decisions, thanks to funding from the 2007 Budget, said the Statistics Minister Clayton Cosgrove today.
“I am pleased to announce that information to help businesses identify market opportunities, assess their competitiveness, and implement informed investment planning will be made freely available. The roll-out of information will include a host of industry-specific information for the building, retail and tourism sectors, and for importers and exporters. The data will also be useful for local authorities and communities,” Mr Cosgrove said.
The first products to be released by Statistics New Zealand in August this year - Digital Boundaries and StreetLink - will enable businesses to develop market profiles, research likely sites and identify growth opportunities in particular locations.
Other products to be rolled out over the next 18 months include local and regional data, business demography data, population projections and household expenditure data by end 2007; and detailed import and export data, retail and wholesale trade data, economic indicators, and migration and visitor data, by mid 2008.
Mr Cosgrove said this initiative responds to feedback from business leaders, which indicated making such data available at no cost could generate a broad range of benefits. “This shows the government is committed to economic transformation and that we are listening to what the business community is telling us,” Mr Cosgrove said.
Under the 2007 Budget, $6 million has been allocated over the next four years, plus $2.7 million in capital funding for 2007/8, which will make around 250 million pieces of information freely available in easily accessible form.
“Previously the information could be ordered at a cost from Statistics New Zealand, but in future, trade figures, for example, which were charged out at around $400 per customised request, or Digital Boundaries files that cost up to $25,000, will be available free."
“The Labour-led Government is committed to giving businesses every opportunity to grow and prosper by providing the tools to support well informed decision making. Making key information available at no charge will encourage more businesses to identify new markets, for example, and plan for the future,” Mr Cosgrove said.
The initiative has been welcomed by the business community. Phil O’Reilly, Chief Executive of Business New Zealand, said, “Business groups have consistently advocated that this valuable information be made freely available, as it is in Australia. I am pleased the Government has taken this step.”
Media contact: Robyn
Cubie, Press Secretary for Hon Clayton Cosgrove, MP
Minister of Statistics, 04 471 9136 or 021 227
9136
BACKGROUND INFORMATION
What is today's
announcement all about?
A large range of Statistics New
Zealand data and products will be made freely available from
2007/2008. Budget 2007 has allocated $6 million over the
next four years, plus $2.7 million in capital funding for
2007/8, to make around 250 million pieces of information
freely available. This funding covers re-engineering
outdated IT systems to ensure that the information is
available in a more accessible form on the Internet. This
information will be valuable for businesses, local
government, communities and the public.
Why is the
government doing this?
Every year Statistics New Zealand
surveys thousands of people and businesses, and produces
statistics that reveal who we are, how our economy is
working and where there is potential for development. This
initiative is about giving the information back so that more
New Zealanders and New Zealand businesses can make informed
decisions to benefit us all – whether it is about local
government accessing population information to assist in
planning, or helping businesses to analyse potential growth
areas that will result in a stronger economy. This
information is being made accessible to ensure all players
in the New Zealand economy and society get full value from
the investment that government has made in official
statistics.
What products are going to be made available for free and when?
- Digital Boundaries – August
2007
- StreetLink – August 2007
- Small Area
Population Estimates and Projections – August 2007
(Estimates)/ mid 2008 (Projections)
- Regional and Local
Statistics – November/December 2007
- Detailed Business
Demography Data – by end 2007
- Household Expenditure
Data – by end 2007
- Detailed Import/Export Data –
mid 2008
- Retail and Wholesale Trade Data – mid
2008
- Economic Time Series – mid 2008
- Migration
and Visitor Data – mid 2008
- Redeveloped INFOS
Database – mid 2008
- Coding Tools for
Occupation/Industry – late 2008
(see definitions of
these products below)
Digital Boundaries
- These
digital files allow mapping and geographic information
systems to show the boundaries of statistical and
administrative areas, for example, territorial authorities,
urban areas, or area units (which are roughly the size of a
suburb).
- Visualising information in map form is
becoming a common way of understanding such things as market
concentrations, catchments for setting franchise areas,
potential market and competition, and for purposes such as
choosing outlet locations. Making these files free will
reduce the cost of purchasing or operating mapping
systems.
- The Digital Boundaries File currently costs
$3,300 plus GST for the standard five-yearly census pattern,
or $25,212 plus GST for the annual detailed file. This will
become available for free in August 2007.
StreetLink File
- This file relates ranges of addresses to statistical
and administrative areas such as meshblock, area unit and
territorial local authority.
- It allows businesses to get
official statistics for areas that are relevant to their
business and customer base. For example, a garden
maintenance business can see how many households they have
contracts with and then look at the growth potential for
each of their operators.
Currently the StreetLink
file costs $6,000 plus GST for first supply. Annual updates
are $2,000 plus GST for previous purchasers or $250 per
update for quarterly updates. It will become available for
free in August 2007.
Small Area Population Estimates and
Projections
These figures are population estimates
(the current position) and projections for ‘area units’,
each of which is about the size of a suburb. Population
projections look at the likely population of areas in the
future, given scenarios of migration and birth and death
rates. They can be very helpful for planning five, 10 or
even 20 years out and give information around the likely
market in the future.
Calculated annually and
including breakdowns of age-group and sex, these are useful
for estimating market size and penetration, and for
evaluating areas for locating outlets, allocating franchise
areas and a range of other business planning purposes. This
information is widely used by businesses to identify the
size and characteristics of their local market; and by
central and local government to plan services and amenities.
The average cost to a business for a simple
customised request is around $250 plus GST. Prices range
upwards for more comprehensive information. Population
estimates will be available free from September 2007;
projections from mid 2008.
Regional and local statistics
Every three months Statistics New Zealand produces a
report for each territorial authority area (city and
district), and for each region. This includes a variety of
local and regional information such as population estimates
and projections, births and deaths, crime, business
locations, employee count and accommodation statistics.
Businesses and local government alike can use these
reports to monitor their market conditions, giving them
confidence in their knowledge of the local conditions and
more certainty in their planning.
The Quarterly
Regional Reviews currently cost $1,000 plus GST per year for
one territorial authority or region. They will become freely
available in November/December 2007, when the September
quarter 2007 reports are released.
Detailed business
demography data
This information profiles New Zealand
businesses by area unit: how many businesses there are and
what industry they are in, plus a rounded view of the number
of employees.
It is useful for businesses that
provide products or services to other businesses, enabling
them, for example, to target particular areas, measure their
share of the market and direct their sales force. This
information can also show areas of opportunity for services
such as food outlets, hire services or gas bottle filling
stations.
The average cost of a customised request
for this kind of data is around $1,600 plus GST. From
December 2007 this information will be available free.
Household Expenditure Data
This information shows
what households spend money on; how much they are spending
(on average); and what sort of individuals and households
are the main buyers.
Retailers and manufacturers can
use it to understand their market and market share, to
adjust their product mix and look at the market potential
for new products. Combined with population census
information, it can provide an indication of which
geographic areas are likely to have higher concentrations of
potential buyers.
The typical cost to access
customised information about household expenditure is
currently around $800 plus GST. From December 2007 this will
be available free of charge.
Detailed Import and Export
Data
Statistics on imports and exports are available
as monthly dollar values and quantities for most items. Data
for each detailed commodity is broken down by the country of
origin or destination.
For example, wine can be
broken down into some 35 categories depending on the size of
container, alcohol volume, whether red or white, sparkling
or still, and whether or not it needs further manufacturing.
This allows the wine industry to monitor volumes and values
of wine exports and imports, where it is going to or coming
from and how this compares with past months or years. Many
businesses are currently paying for this information to
monitor their competitiveness, their markets and their
market share.
The average cost for a customised
request on import/export data is around $400 plus GST. From
mid 2008 this will be available free.
Retail and
Wholesale Trade Data
This information shows the value
of stocks and sales for different types of retail and
wholesale outlets.
It helps businesses to understand
their own industry and others they might supply to or
receive products and services from, and benchmark their
performance.
The typical cost to access customised
information about retail and wholesale data is around $400
plus GST. From mid 2008 this information will be free.
Economic Time Series
Economic indicators, such as
the Gross Domestic Product (GDP), Balance of Payments, trade
indexes, and the Consumers Price Index and Producers Price
Index, measure the economy.
They can be used by
businesses as general indicators and benchmarks, or for
specific purposes, for example, in supply contracts to
adjust prices for inflation.
While there is free
access to this data currently via the Statistics NZ website,
accessing current and historic data in one place currently
costs a minimum of $600 per year plus GST. From mid 2008
this will be freely available.
Migration and Visitor
data
This shows the number of people arriving in or
leaving New Zealand.
This information is used by the
travel and tourism industry to monitor inward and outward
flows: where people are coming from and going to, for what
purpose and for how long.
The typical cost to
access customised information about migration and visitors
is currently around $700 plus GST. From mid 2008 this will
be available free of charge.
'INFOS' (Information Network
For Official Statistics database)
INFOS is a large
database of information that is available immediately after
official release. It contains economic information (price
indexes, labour market and production figures) plus
demographic measures, arrival and departure data, wholesale
and retail trade, exports and imports, building consents,
and exchange rate series (to name a few).
This
database provides businesses with information about the
economic environment, their market, and developing trends.
Price indexes, for example, can help businesses understand
industry costs and can be used to set and manage escalation
clauses in contracts. Building consent data can be used to
target areas and sectors where building activity is likely
to generate demand for products and services.
The
minimum fee for INFOS is $600 plus GST per year. Users then
pay for information they access. An average business user
may spend around $1,200 per year. It will become freely
available from mid 2008.
Coding tools for occupation
and industry
These tools will allow businesses to
determine which industry they are in for statistical
purposes so that they can compare themselves to the correct
industry group and allocate an industry or occupation code
to their customers.
This is a new tool that is
scheduled for release free of charge in late 2008.
Example: packages of information that can add value
To
make business decisions, packages of information are needed.
For example a business making a decision whether or not to
locate in an area, such as in Auckland, is likely to
want:
information on retail sales trends in Auckland
of certain types of goods
information on demographic
trends, such as age, sex, ethnicity for Auckland
information on household income in Auckland
information on the numbers of other similar businesses in
Auckland
an ability for businesses to link their own
financial data to the above statistics and other Statistics
New Zealand information (e.g. on income) .
All this
information would be made free by this initiative.
How can
people access this new information?
The information will
be available on the Statistics New Zealand website –
www.stats.govt.nz and by calling the Statistics New Zealand
Information Centre, on 0508 525 525
Have other countries
done this?
Yes. Australia and Denmark have both seen big
surges in use of data following similar initiatives to make
statistics freely available. The Australian Bureau of
Statistics reports data downloads have approximately tripled
since they made similar information free in 2005.
What is
the uptake of the data expected to be?
A similar upsurge
in data uptake is expected in New Zealand. In 2003
Statistics New Zealand made Census information freely
available on the Internet. This has resulted in a
significant increase in public usage from around 250 paying
subscribers in 1993 to over 20,000 accesses in the last year
alone.
The INFOS system currently has 93 annual
subscribers. Once the system is redeveloped for easy use on
the web, based on international experience, usage could
increase to between 1500 to 2,000 users per month, and
businesses would become the predominant sector using the
information.
ENDS