Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More
Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

New campaign builds awareness of healthy eating

Hon Pete Hodgson
Minister of Health

24 May, 2007

New campaign builds awareness of healthy eating

Minister of Health Pete Hodgson launched a social marketing campaign to complement the Government's Healthy Eating - Healthy Action Strategy at the Agencies for Nutrition Action biannual conference in Rotorua today.

The campaign 'Feeding our Futures' has been funded and supported by the Government and developed by the Health Sponsorship Council (HSC).

"This is the first social marketing campaign of its type to be launched since the Healthy Eating - Healthy Action Strategy came into play in 2003. 'Feeding our Futures' will begin by communicating with parents and caregivers through a mass media campaign about ways of achieving healthy diets for their children."

Over the next few months, there will be three key messages, in television, radio and print advertisements, aimed at parents and caregivers. They include:
 promoting eating together as a family as often as possible,
 involving children in the preparation of meals, and
 making water or milk the first choice for children, instead of sweet drinks.

"Earlier this month, the Government and the New Zealand Television Broadcasters' Council announced a voluntary agreement to improve food advertising to children. The five point agreement with the country's two major television broadcasters - CanWest and TVNZ will see free commercial airtime provided to the 'Feeding our Futures' campaign. CanWest and TVNZ have agreed to provide $500,000 worth of free advertising to the HSC per year for the next two years", says Pete Hodgson.

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

He says the Agencies for Nutrition Action (ANA) conference in Rotorua this week is an excellent opportunity for the nutrition and physical activity sectors to get together to plan the way forward in terms of addressing the country's biggest public health concern - obesity.

"ANA and their sector members play a huge part in implementing the Healthy Eating - Healthy Action Strategy and I want to acknowledge their hard work today, as I launch this social marketing campaign, as well as the dedication and hard work of the Health Sponsorship Council."

Pete Hodgson says 'Feeding our Futures' will also provide a vehicle for the nutrition and physical activity sectors to continue to promote Healthy Eating - Healthy Action in their towns and cities in every corner of the country.
Link to Health Research Council http://www.hsc.org.nz/nutrition.html

ENDS

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines


Gordon Campbell: On The US Opposition To Mortgage Interest Deductibility For Landlords


Should landlords be able to deduct the interest on the loans they take out to bankroll their property speculation? The US Senate Budget Committee and Bloomberg News don't think this is a good idea, for reasons set out below. Regardless, our coalition government has been burning through a ton of political capital by giving landlords a huge $2.9 billion tax break via interest deductibility, while still preaching the need for austerity to the disabled, and to everyone else...
More


 
 

Government: Concerns Conveyed To China Over Cyber Activity
Foreign Minister Winston Peters has confirmed New Zealand’s concerns about cyber activity have been conveyed directly to the Chinese Government. “The Prime Minister and Minister Collins have expressed concerns today about malicious cyber activity... More

ALSO:


Government: GDP Decline Reinforces Government’s Fiscal Plan

Declining GDP for the December quarter reinforces the importance of restoring fiscal discipline to public spending and driving more economic growth, Finance Minister Nicola Willis says... More

ALSO:


Government: Humanitarian Support For Gaza & West Bank

Winston Peters has announced NZ is providing a further $5M to respond to the extreme humanitarian need in Gaza and the West Bank. “The impact of the Israel-Hamas conflict on civilians is absolutely appalling," he said... More


Government: New High Court Judge Appointed

Judith Collins has announced the appointment of Wellington Barrister Jason Scott McHerron as a High Court Judge. Justice McHerron graduated from the University of Otago with a BA in English Literature in 1994 and an LLB in 1996... More

 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels


 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.